Compare The Best Sales Support Systems

Which sales support system should I choose?

Are you looking for a sales support system for your company? Unlike CRM, a sales support system is a collective term for systems that support sales. It can also include various marketing systems for lead generation. In short, the system is about making your and your company's sales as efficient as possible. A salesperson may use multiple sales support systems every day.

What would life be like for a salesperson without a sales support system? Not an easy match. But for you as an employer, it can be a jungle to know what type of sales support your salespeople need. How can they achieve the most efficient sales possible? How should they handle warm and cold leads? What generates leads for you? To navigate this jungle, we warmly recommend a two-step solution. The first step is to consult the salespeople themselves to understand their needs. The second step – seek help from BusinessWith. We list the best sales support systems available on the market, so you can find the perfect match or matches for you.

How should I compare sales support systems?

There are pros and cons to all systems and tools. A system that works for one organization may not fit another at all. Fortunately, there isn't just one sales support system available – something that can feel both good and overwhelming. Choosing the right tool is not always a simple process. Therefore, it’s worth involving those who will use the sales support systems in your decision-making. Always ensure that management is on board, but that you choose one or more tools that the salespeople themselves want to try. Take some time to make a thorough comparison of sales support systems before making a decision, and be sure to read reviews. What ratings do the respective systems receive? What features do you need? Compare and choose sales support systems with us at BusinessWith.

Here are the tools for sales support systems

List of 57 different Sales Enablement Software

Sales, marketing or support? With Lime CRM, you'll have everything in one place and have full control of the customer journey. Customise the system to your needs and work smarter every day. A powerful CRM to grow with - developed over 30 years with our customers - Build strong customer relationships. We show you how.

Learn more about Lime CRM

Automate and digitise your business! Sales, service, case management, marketing or support? With Sweet, you manage all parts of your business from the same platform to simplify your daily work. Sweet, right? Security is of utmost importance to Sweet Systems and our customers. We are proud to be ISO 27001 certified. Our industry specialised solutions provide unlimited possibilities. We have honed o...

Learn more about Sweet Systems

Close more deals and build long-term customer relationships with Tribe CRM, a platform that combines smart design with ease of use. With Tribe CRM, you can streamline your sales pipeline, manage leads and automate routine tasks, so you can spend more time on what really matters - selling. Get access to local support, European market knowledge, and the power of next-gen AI.

Learn more about Tribe CRM

🇸🇪 Your Swedish CRM. Sellfinity is built to give businesses everything they need in one system - customer management, sales, goals, automations and integrations. With us, you avoid hidden costs and packages that lock in features behind expensive modules. 399 SEK / month & user - Everything included, no hidden fees.

Learn more about Sellfinity

Odoo is a modern ERP system that brings together finance, inventory, CRM, production and much more in one scalable platform. You get overview, automation and flexibility, without heavy licences and limiting system architecture. A strong choice for businesses with growth ambitions and complex needs.

Learn more about Odoo

SuperOffice is your Nordic CRM provider and growth platform. With all standard applications connected to the same customer base, SuperOffice CRM combines all your customer-oriented processes - sales, marketing and customer service in a common technology stack.

Learn more about SuperOffice CRM

Lime Go is a plug 'n play CRM for growing B2B companies or sales teams. Perfect for those who want to manage the entire sales process more efficiently. With a CRM filled with company and decision-maker data from Dun & Bradstreet, you get both a sales tool and a CRM in one system. Improve collaboration with a common platform and keep track of your leads, deals and upsells. Start making data-driven ...

Learn more about Lime GO

Designed with small and medium-sized businesses in mind. Create and collaborate on agreements using pre-made templates or your own drafts and sign your contracts directly in the cloud. Get a quick overview of all your agreements and take advantage of automatic reminders to stay on top of renewals, deadlines and commitments.

Learn more about Contractbook

webCRM is an easy-to-use and flexible CRM system for small to medium-sized businesses. Easy to get started and easy to use. Personalised support. Reports and analyses are created with just one click. Our consultants work closely with you as a customer to ensure that the system is customised to your needs. Free trial period.

Learn more about webCRM

Vainu is a Nordic B2B data platform that helps sales and marketing teams find, understand and reach the right companies at the right time. With up-to-date company data, business events and verified contact details, you can build ICP lists, improve campaign accuracy and automate work in CRM and AI workflows.

Learn more about Vainu

Goava is a Sales Intelligence tool that helps sales teams increase sales and save time on sales efforts. With Goava, you get personalised recommendations on which companies to contact. We gather all company data in one place for efficient research.

Learn more about Goava

Membrain is the CRM system and sales support your salespeople have been longing for. All the way from prospecting to customer success. Membrain is aimed at B2B companies working with complex sales and aiming for increased growth. The focus in Membrain is on supporting, incentivising and creating successful sales processes rather than logging data afterwards. Membrain is based on a process approach...

Learn more about Membrain

User-friendly and modern web-based CRM system that includes many of the features needed to have a very good salesforce automation setup.

Learn more about Pipedrive

Genero Sales is a sales support system for companies with field sales representatives who work with grocery, catering and specialised trade. Today we have over 2,000 users in 14 countries. Genero Sales is everything you need to support the entire sales process - from planning to follow-up. The sales system helps salespeople to plan their days and become more relevant and effective in the stores, w...

Learn more about Genero Sales

The CRM system for those who want to get started quickly and then adapt to your growth rate. HubSpot includes everything, such as marketing automation, lead generation, and sales automation for a fixed monthly cost. Plus, you get free access to HubSpot support and integration to Outlook and Gmail. Suitable for all industries and can be linked to your other system support, such as ERP, digital cont...

Learn more about HubSpot CRM

With SugarCRM, marketing, sales and customer service teams finally get a clear picture of each customer, helping business operations reach new levels of performance and forecasting. Sugar is the CRM platform that makes difficult things easier. Thousands of businesses in more than 120 countries use Sugar to achieve a high-resolution customer experience by empowering the platform to do the job. Suga...

Learn more about SugarCRM

Efficy offers flexible, scalable all‑in‑one CRM and marketing automation platforms (SaaS and on‑premise) with modular features, GDPR compliance and demos available.

Learn more about Efficy

One of the largest web-based CRM tools globally. Offers many modern features that are easy to use and is at the forefront of AI technology that integrates with CRM.

Learn more about Zoho CRM

Upsales is Sweden's fastest growing CRM that helps B2B companies. Upsales CRM helps B2B companies find new leads, win more business and generate additional sales with existing customers. Upsales is the obvious choice for fast-paced sales organisations that want a complete CRM with the ability to build on features like marketing automation and advanced sales reports. Accelerate your exploration and...

Learn more about Upsales

ChannelCRM is a dynamic CRM system that helps organisations gather all customer data, sales activities and communication in one place. It makes it easier to follow up on leads, plan sales activities, and gain insight into pipeline and results so teams can work smarter and faster. ChannelCRM gives companies an overview that creates a better basis for decision-making and makes it easier to strengthe...

Learn more about ChannelCRM

The marketing platform that takes you beyond standard email marketing to true marketing automation

Learn more about ActiveCampaign

The platform provides an autonomous marketing solution that uses active intelligence to define goals, create campaigns and optimise them in real time to increase sales.

Learn more about ActiveCampaign Marketing Platform

ADITO xRM is a CRM platform developed in Germany that maps classic CRM functions and extended xRM scenarios. It impresses with high flexibility via no/low-code customising, extensive integrations (CTI, ERP, web services) and AI-supported features such as forecasts and text generation. The aim is to manage complex business processes holistically in a scalable, data protection-compliant solution.

Learn more about ADITO xRM

A suite of SaaS and on-premise solutions — including Experience Platform, Brand Concierge, GenStudio and LLM Optimizer — for AI-driven customer engagement, content supply chains and marketing performance.

Learn more about Adobe for Business

Agentforce is an agentic AI platform within Salesforce Customer 360 that builds, deploys and supervises autonomous AI agents integrated with CRM, Data 360 and workflows to automate tasks, conversations and actions across channels.

Learn more about Agentforce / Salesforce

An innovative CRM tool for the Danish market that focuses on small businesses. With features designed to improve customer relations and project-orientated work.

Learn more about Aya CRM

A cloud-based CRM tool with very good support and ease of use. Offers modular packages that are customised for small and medium-sized businesses.

Learn more about Capsule CRM

CentralStationCRM is a lightweight, web-based CRM that is characterised by its intuitive operation. It offers functions such as contact and company management, visual pipeline management, tasks, quotations, web forms and reporting. Particularly noteworthy are the simple UI, German server locations and focussed range of functions, making it ideal for teams that want to get up and running quickly.

Learn more about CentralStationCRM

Copper is a CRM system that integrates seamlessly with Google Workspace and helps you capture leads, manage sales processes and handle projects.

Learn more about Copper CRM

CRM+ is a modular, user-friendly CRM solution from lead capture to invoicing with cloud or in-house options and first-class support.

Learn more about CRM+ by Brainformatik

EASI'R is a Sales Enablement system developed specifically for the automotive industry. The system helps car dealers and sales teams manage leads, customers, follow-up and sales processes in a single solution. The goal is to make sales work more structured and data-driven, so that salespeople work more efficiently throughout the customer journey, from first lead to final deal. The platform support...

Learn more about EASI’R

FLOWFACT is a cloud-based CRM platform for the automation of acquisition, documents and customer management in property sales.

Learn more about FLOWFACT CRM

Enterprise-grade, AI-powered service software for outstanding customer and employee experiences.

Learn more about Freshworks

GEDYS Intraware CXM/CRM is a no-code platform for flexible configuration with which you can centrally manage contacts, sales opportunities, documents and dashboards.

Learn more about GEDYS CXM Plattform & CRM Software

Group-Office offers CRM, e-mail, calendar, files, projects and newsletter functionality, with synchronisation to mobile devices and expandable studio modules.

Learn more about Group-Office

Hubhus is a complete, cloud-based platform that brings your organisation's most important workflows together in one place. It combines functions such as booking, quoting, order management and sales support to streamline and unify your entire customer journey in one place. With Hubhus, companies can easily schedule appointments, prepare professional quotes, keep track of orders and follow sales act...

Learn more about Hubhus

Platform for standardising marketing, sales and service with AI functions for business growth.

Learn more about HubSpot Customer Platform

Dealer Service Management (DSM) from JMA is an industry solution for service and workshop management that combines ERP, CRM, inventory and sales modules in a single platform. The system makes it possible to plan service tasks, manage resources, manage spare parts and track customers in one workflow - giving workshops a better overview, higher efficiency and improved customer service.

Learn more about JMA

Identify anonymous website visitors in real time and convert them into high-quality leads - all in one platform.

Learn more about Leadinfo

OctoReports is a web analytics tool that helps companies gain insights into visitor data and website performance without complex tracking. The system provides real-time dashboards, events and reports focusing on key metrics while respecting visitor privacy by not using cookies or personal data.

Learn more about Octoreports

Oracle offers a comprehensive suite of cloud-based business applications with end-to-end processes, unified data and embedded AI to increase agility, reduce costs and drive innovation.

Learn more about Oracle Cloud Applications

OrderStep is a digital order management platform that helps companies automate the entire sales and order process from start to finish. The system brings together order entry, stock status, invoicing, shipping and customer management in one solution, eliminating manual labour and double handling. With flexible workflows, integrations to webshops and financial systems, and automatic notifications, ...

Learn more about Orderstep

PerfectView offers contact management, sales funnels, marketing campaigns, support tickets, integrations (Outlook/Gmail/Exact/Mailchimp), webforms and API links. Includes helpdesk, backups and European cloud storage.

Learn more about PerfectView

Pipedrive offers pipeline management, automation, AI insights, email integration and mobile apps to help sales teams prioritise leads and close deals faster.

Learn more about Pipedrive CRM

Prowi is a digital system for automating commission and performance pay. The platform makes it easy for companies to calculate, pay out and visualise commissions in real-time, without manual administration. Prowi ensures transparency, motivates salespeople via dashboards and notifications, and handles complex incentive models, split commission, bonuses and approval flows. With integration to exist...

Learn more about Prowi

An AI-powered finance and ERP solution that connects data, automates workflows, and delivers high-performance finance capabilities.

Learn more about Sage Intacct

Intelligent CRM with automated lead tracking, email integration, visual pipelines, reporting and mobile apps - 30-day free trial.

Learn more about Salesflare

SalesHero is a sales platform that helps companies gather and manage the entire sales process in one place. The system can be used to manage leads, follow up on customers, send quotes and keep track of sales activities and pipeline. With automation and clear workflows, SalesHero makes it easier to work with sales in a structured way and ensure that no leads or deals are forgotten along the way.

Learn more about SalesHero

The CRM system from Simply is brilliant for companies that want to streamline their sales processes and get the most out of their work. Through the system, you can create and manage contacts and leads, track sales activities and follow up on important tasks. This creates both better sales results and better internal communication. The system can also help you gain a deeper understanding of your bu...

Learn more about Simply

A flexible CRM system that links sales, service, marketing and management and is customisable.

Learn more about SMARTCRM

snapAddy automates the capture, recognition and updating of B2B contact data as well as digital lead capture apps for CRM integration.

Learn more about snapAddy

A SaaS platform for customer management, quotes, invoices, projects and insight reports with mobile apps, integrations and online signing.

Learn more about Teamleader Focus

A comprehensive ERP system that streamlines finance, HR, supply chain, manufacturing and more

Learn more about The Access Group

A web-based CRM solution from Germany with integrated billing, extensive automation and GDPR-compliant hosting.

Learn more about Wice CRM Software

Workbooks provides a personalized CRM solution with features like sales forecasting, reporting dashboards and order processing, delivered via a fast SaaS implementation.

Learn more about Workbooks CRM

Zendesk is one of the world's largest helpdesk systems and offers a complete customer service system for companies of all sizes. With features such as ready-made response templates, real-time chat function and self-help portal.

Learn more about Zendesk

Zoho offers powerful project management features for planning, tracking and automating complex projects.

Learn more about Zoho One

Here are the tools for sales support systems

Are you in the process of deciding which sales support systems to purchase for your company? What needs do you actually have, and what would the perfect customer journey look like for you? What do the salespeople themselves request? There are many types of sales support systems. Here we list the most important ones:

  • CRM systems
  • Lead generation tools
  • Prospecting tools
  • Email marketing tools
  • Quoting tools

Regardless of what type of sales support system you need for your organization, we at BusinessWith are here to guide you through the system jungle. In our comparison guide, you can easily search, find, and compare different tools. Need more help? Feel free to contact us today.

Description of product features

Calendar integration and reminders

By integrating the system with the mobile calendar, it is difficult to miss important tasks while reminders can be created to further minimise the risk.

Contact and prospect handling

Manage all contacts and prospects in one place and record specific attributes that distinguish them to make each interaction as personal as possible.

Creating documents and agreements

Enables the quick and easy creation of documents and contracts directly in the system, which is an important cornerstone of sales.

Dashboard

The dashboard function creates a graphical overview of the most important instruments within the process, which contributes to increased control.

E-mail campaigns

Reach customers quickly and easily with campaigns via email and get a good spread and a better chance of effective marketing.

Pipe management

Creating sales pipelines to guide both salespeople and customers through a well-developed sales process that increases the chances of success.

Sales forecasts

Sales forecasting helps to predict future sales, which is a powerful tool that helps to plan the future of the business.

Statistics and reports

Access reports and statistics for sales and customer-related figures that are good representations of how the company is performing.