Which sales support system should I choose?
Are you looking for a sales support system for your company? Unlike CRM, a sales support system is a collective term for systems that support sales. It can also include various marketing systems for lead generation. In short, the system is about making your and your company's sales as efficient as possible. A salesperson may use multiple sales support systems every day.
What would life be like for a salesperson without a sales support system? Not an easy match. But for you as an employer, it can be a jungle to know what type of sales support your salespeople need. How can they achieve the most efficient sales possible? How should they handle warm and cold leads? What generates leads for you? To navigate this jungle, we warmly recommend a two-step solution. The first step is to consult the salespeople themselves to understand their needs. The second step – seek help from BusinessWith. We list the best sales support systems available on the market, so you can find the perfect match or matches for you.
How should I compare sales support systems?
There are pros and cons to all systems and tools. A system that works for one organization may not fit another at all. Fortunately, there isn't just one sales support system available – something that can feel both good and overwhelming. Choosing the right tool is not always a simple process. Therefore, it’s worth involving those who will use the sales support systems in your decision-making. Always ensure that management is on board, but that you choose one or more tools that the salespeople themselves want to try. Take some time to make a thorough comparison of sales support systems before making a decision, and be sure to read reviews. What ratings do the respective systems receive? What features do you need? Compare and choose sales support systems with us at BusinessWith.
Quick Guide
Related categories to Sales Enablement Software
CRM SoftwareAuto Dialer SoftwareCPQ SoftwareCustomer Success SoftwareCustomer Survey SoftwareEmail Marketing SoftwareField Sales SoftwareLead Generation SoftwareMarketing Analytics SoftwareMarketing Automation SoftwareMarketing SoftwareOmnichannel Commerce SoftwareQuoting SoftwareRCS Messaging SoftwareRevenue Management SoftwareSales Enablement SoftwareSales Prospecting ToolsSubscription Management SoftwareList of 57 different Sales Enablement Software
Sales, marketing or support? With Lime CRM, you'll have everything in one place and have full control of the customer journey. Customise the system to your needs and work smarter every day. A powerful CRM to grow with - developed over 30 years with our customers - Build strong customer relationships. We show you how.
Automate and digitise your business! Sales, service, case management, marketing or support? With Sweet, you manage all parts of your business from the same platform to simplify your daily work. Sweet, right? Security is of utmost importance to Sweet Systems and our customers. We are proud to be ISO 27001 certified. Our industry specialised solutions provide unlimited possibilities. We have honed o...
Close more deals and build long-term customer relationships with Tribe CRM, a platform that combines smart design with ease of use. With Tribe CRM, you can streamline your sales pipeline, manage leads and automate routine tasks, so you can spend more time on what really matters - selling. Get access to local support, European market knowledge, and the power of next-gen AI.
🇸🇪 Your Swedish CRM. Sellfinity is built to give businesses everything they need in one system - customer management, sales, goals, automations and integrations. With us, you avoid hidden costs and packages that lock in features behind expensive modules. 399 SEK / month & user - Everything included, no hidden fees.
Odoo is a modern ERP system that brings together finance, inventory, CRM, production and much more in one scalable platform. You get overview, automation and flexibility, without heavy licences and limiting system architecture. A strong choice for businesses with growth ambitions and complex needs.
SuperOffice is your Nordic CRM provider and growth platform. With all standard applications connected to the same customer base, SuperOffice CRM combines all your customer-oriented processes - sales, marketing and customer service in a common technology stack.
Lime Go is a plug 'n play CRM for growing B2B companies or sales teams. Perfect for those who want to manage the entire sales process more efficiently. With a CRM filled with company and decision-maker data from Dun & Bradstreet, you get both a sales tool and a CRM in one system. Improve collaboration with a common platform and keep track of your leads, deals and upsells. Start making data-driven ...
Designed with small and medium-sized businesses in mind. Create and collaborate on agreements using pre-made templates or your own drafts and sign your contracts directly in the cloud. Get a quick overview of all your agreements and take advantage of automatic reminders to stay on top of renewals, deadlines and commitments.
webCRM is an easy-to-use and flexible CRM system for small to medium-sized businesses. Easy to get started and easy to use. Personalised support. Reports and analyses are created with just one click. Our consultants work closely with you as a customer to ensure that the system is customised to your needs. Free trial period.
Vainu is a Nordic B2B data platform that helps sales and marketing teams find, understand and reach the right companies at the right time. With up-to-date company data, business events and verified contact details, you can build ICP lists, improve campaign accuracy and automate work in CRM and AI workflows.
Goava is a Sales Intelligence tool that helps sales teams increase sales and save time on sales efforts. With Goava, you get personalised recommendations on which companies to contact. We gather all company data in one place for efficient research.
Membrain is the CRM system and sales support your salespeople have been longing for. All the way from prospecting to customer success. Membrain is aimed at B2B companies working with complex sales and aiming for increased growth. The focus in Membrain is on supporting, incentivising and creating successful sales processes rather than logging data afterwards. Membrain is based on a process approach...
User-friendly and modern web-based CRM system that includes many of the features needed to have a very good salesforce automation setup.
Genero Sales is a sales support system for companies with field sales representatives who work with grocery, catering and specialised trade. Today we have over 2,000 users in 14 countries. Genero Sales is everything you need to support the entire sales process - from planning to follow-up. The sales system helps salespeople to plan their days and become more relevant and effective in the stores, w...
The CRM system for those who want to get started quickly and then adapt to your growth rate. HubSpot includes everything, such as marketing automation, lead generation, and sales automation for a fixed monthly cost. Plus, you get free access to HubSpot support and integration to Outlook and Gmail. Suitable for all industries and can be linked to your other system support, such as ERP, digital cont...
With SugarCRM, marketing, sales and customer service teams finally get a clear picture of each customer, helping business operations reach new levels of performance and forecasting. Sugar is the CRM platform that makes difficult things easier. Thousands of businesses in more than 120 countries use Sugar to achieve a high-resolution customer experience by empowering the platform to do the job. Suga...
Efficy offers flexible, scalable all‑in‑one CRM and marketing automation platforms (SaaS and on‑premise) with modular features, GDPR compliance and demos available.
One of the largest web-based CRM tools globally. Offers many modern features that are easy to use and is at the forefront of AI technology that integrates with CRM.
Upsales is Sweden's fastest growing CRM that helps B2B companies. Upsales CRM helps B2B companies find new leads, win more business and generate additional sales with existing customers. Upsales is the obvious choice for fast-paced sales organisations that want a complete CRM with the ability to build on features like marketing automation and advanced sales reports. Accelerate your exploration and...
ChannelCRM is a dynamic CRM system that helps organisations gather all customer data, sales activities and communication in one place. It makes it easier to follow up on leads, plan sales activities, and gain insight into pipeline and results so teams can work smarter and faster. ChannelCRM gives companies an overview that creates a better basis for decision-making and makes it easier to strengthe...
The marketing platform that takes you beyond standard email marketing to true marketing automation
The platform provides an autonomous marketing solution that uses active intelligence to define goals, create campaigns and optimise them in real time to increase sales.
ADITO xRM is a CRM platform developed in Germany that maps classic CRM functions and extended xRM scenarios. It impresses with high flexibility via no/low-code customising, extensive integrations (CTI, ERP, web services) and AI-supported features such as forecasts and text generation. The aim is to manage complex business processes holistically in a scalable, data protection-compliant solution.
A suite of SaaS and on-premise solutions — including Experience Platform, Brand Concierge, GenStudio and LLM Optimizer — for AI-driven customer engagement, content supply chains and marketing performance.
Agentforce is an agentic AI platform within Salesforce Customer 360 that builds, deploys and supervises autonomous AI agents integrated with CRM, Data 360 and workflows to automate tasks, conversations and actions across channels.
An innovative CRM tool for the Danish market that focuses on small businesses. With features designed to improve customer relations and project-orientated work.
A cloud-based CRM tool with very good support and ease of use. Offers modular packages that are customised for small and medium-sized businesses.
CentralStationCRM is a lightweight, web-based CRM that is characterised by its intuitive operation. It offers functions such as contact and company management, visual pipeline management, tasks, quotations, web forms and reporting. Particularly noteworthy are the simple UI, German server locations and focussed range of functions, making it ideal for teams that want to get up and running quickly.
Copper is a CRM system that integrates seamlessly with Google Workspace and helps you capture leads, manage sales processes and handle projects.
CRM+ is a modular, user-friendly CRM solution from lead capture to invoicing with cloud or in-house options and first-class support.
EASI'R is a Sales Enablement system developed specifically for the automotive industry. The system helps car dealers and sales teams manage leads, customers, follow-up and sales processes in a single solution. The goal is to make sales work more structured and data-driven, so that salespeople work more efficiently throughout the customer journey, from first lead to final deal. The platform support...
FLOWFACT is a cloud-based CRM platform for the automation of acquisition, documents and customer management in property sales.
Enterprise-grade, AI-powered service software for outstanding customer and employee experiences.
GEDYS Intraware CXM/CRM is a no-code platform for flexible configuration with which you can centrally manage contacts, sales opportunities, documents and dashboards.
Group-Office offers CRM, e-mail, calendar, files, projects and newsletter functionality, with synchronisation to mobile devices and expandable studio modules.
Hubhus is a complete, cloud-based platform that brings your organisation's most important workflows together in one place. It combines functions such as booking, quoting, order management and sales support to streamline and unify your entire customer journey in one place. With Hubhus, companies can easily schedule appointments, prepare professional quotes, keep track of orders and follow sales act...
Platform for standardising marketing, sales and service with AI functions for business growth.
Dealer Service Management (DSM) from JMA is an industry solution for service and workshop management that combines ERP, CRM, inventory and sales modules in a single platform. The system makes it possible to plan service tasks, manage resources, manage spare parts and track customers in one workflow - giving workshops a better overview, higher efficiency and improved customer service.
Identify anonymous website visitors in real time and convert them into high-quality leads - all in one platform.
OctoReports is a web analytics tool that helps companies gain insights into visitor data and website performance without complex tracking. The system provides real-time dashboards, events and reports focusing on key metrics while respecting visitor privacy by not using cookies or personal data.
Oracle offers a comprehensive suite of cloud-based business applications with end-to-end processes, unified data and embedded AI to increase agility, reduce costs and drive innovation.
OrderStep is a digital order management platform that helps companies automate the entire sales and order process from start to finish. The system brings together order entry, stock status, invoicing, shipping and customer management in one solution, eliminating manual labour and double handling. With flexible workflows, integrations to webshops and financial systems, and automatic notifications, ...
PerfectView offers contact management, sales funnels, marketing campaigns, support tickets, integrations (Outlook/Gmail/Exact/Mailchimp), webforms and API links. Includes helpdesk, backups and European cloud storage.
Pipedrive offers pipeline management, automation, AI insights, email integration and mobile apps to help sales teams prioritise leads and close deals faster.
Prowi is a digital system for automating commission and performance pay. The platform makes it easy for companies to calculate, pay out and visualise commissions in real-time, without manual administration. Prowi ensures transparency, motivates salespeople via dashboards and notifications, and handles complex incentive models, split commission, bonuses and approval flows. With integration to exist...
An AI-powered finance and ERP solution that connects data, automates workflows, and delivers high-performance finance capabilities.
Intelligent CRM with automated lead tracking, email integration, visual pipelines, reporting and mobile apps - 30-day free trial.
SalesHero is a sales platform that helps companies gather and manage the entire sales process in one place. The system can be used to manage leads, follow up on customers, send quotes and keep track of sales activities and pipeline. With automation and clear workflows, SalesHero makes it easier to work with sales in a structured way and ensure that no leads or deals are forgotten along the way.
The CRM system from Simply is brilliant for companies that want to streamline their sales processes and get the most out of their work. Through the system, you can create and manage contacts and leads, track sales activities and follow up on important tasks. This creates both better sales results and better internal communication. The system can also help you gain a deeper understanding of your bu...
A flexible CRM system that links sales, service, marketing and management and is customisable.
snapAddy automates the capture, recognition and updating of B2B contact data as well as digital lead capture apps for CRM integration.
A SaaS platform for customer management, quotes, invoices, projects and insight reports with mobile apps, integrations and online signing.
A comprehensive ERP system that streamlines finance, HR, supply chain, manufacturing and more
A web-based CRM solution from Germany with integrated billing, extensive automation and GDPR-compliant hosting.
Workbooks provides a personalized CRM solution with features like sales forecasting, reporting dashboards and order processing, delivered via a fast SaaS implementation.
Zendesk is one of the world's largest helpdesk systems and offers a complete customer service system for companies of all sizes. With features such as ready-made response templates, real-time chat function and self-help portal.
Zoho offers powerful project management features for planning, tracking and automating complex projects.
Here are the tools for sales support systems
Are you in the process of deciding which sales support systems to purchase for your company? What needs do you actually have, and what would the perfect customer journey look like for you? What do the salespeople themselves request? There are many types of sales support systems. Here we list the most important ones:
- CRM systems
- Lead generation tools
- Prospecting tools
- Email marketing tools
- Quoting tools
Regardless of what type of sales support system you need for your organization, we at BusinessWith are here to guide you through the system jungle. In our comparison guide, you can easily search, find, and compare different tools. Need more help? Feel free to contact us today.
Description of product features
Calendar integration and reminders
Contact and prospect handling
Creating documents and agreements
Dashboard
E-mail campaigns
Pipe management
Sales forecasts
Statistics and reports
























































