Unfair

nfair.app is a Danish AI-based sales assistant that works directly within Gmail. The system identifies sales emails, collects them in a separate sales inbox and analyses the content of the conversation, buyer signals and the stage of the sales process. The AI then generates personalised response suggestions based on the company’s products, prices, case studies and writing style. The user always reviews and sends the response themselves. At the same time, the platform builds a lead profile that includes details such as needs, objections, budget and timeline.

Unfair.app is particularly well suited to B2B companies, agencies, founders and sales teams who manage leads and sales conversations via Gmail. The solution is ideal for teams that want to respond more quickly to enquiries, maintain an overview of active conversations and write relevant follow-ups without fully automating customer contact itself. It is particularly relevant for smaller sales teams, where individual staff members are required to qualify leads, handle objections and book meetings.