Compare The Best Prospecting Tools

Which prospecting tool does your company need?

Using a prospecting tool or a prospecting system helps you save time when searching for new customers. The tool works so intelligently that it provides you with the information and data you need to prospect and sell more quickly, often ensuring that you are targeting the right type of prospects - those most likely to become your customers. The prospecting system ensures that you are not randomly calling or reaching out to someone "unnecessarily," but helps you find those who could genuinely be potential buyers. So, what tool does your company need to effectively convert prospects into leads? What features do you consider most important for your sales organization? And what data or database do you need access to in order to work most effectively and intelligently? With the right type of tool, you increase your chances of sales and can work more structured and efficiently.

Here in BusinessWith's comparison service, you and your sales team can easily filter by different features to find the prospecting tool that best fits your organization. With our mapping, it becomes easy to find the right system for prospecting. Filter, compare, and read about the tools directly here on the page.

What do I need to know about prospecting systems?

List of 48 different Sales Prospecting Tools

Sales, marketing or support? With Lime CRM, you'll have everything in one place and have full control of the customer journey. Customise the system to your needs and work smarter every day. A powerful CRM to grow with - developed over 30 years with our customers - Build strong customer relationships. We show you how.

Learn more about Lime CRM

🇸🇪 Your Swedish CRM. Sellfinity is built to give businesses everything they need in one system - customer management, sales, goals, automations and integrations. With us, you avoid hidden costs and packages that lock in features behind expensive modules. 399 SEK / month & user - Everything included, no hidden fees.

Learn more about Sellfinity

Lime Go is a plug 'n play CRM for growing B2B companies or sales teams. Perfect for those who want to manage the entire sales process more efficiently. With a CRM filled with company and decision-maker data from Dun & Bradstreet, you get both a sales tool and a CRM in one system. Improve collaboration with a common platform and keep track of your leads, deals and upsells. Start making data-driven ...

Learn more about Lime GO

Vainu is a Nordic B2B data platform that helps sales and marketing teams find, understand and reach the right companies at the right time. With up-to-date company data, business events and verified contact details, you can build ICP lists, improve campaign accuracy and automate work in CRM and AI workflows.

Learn more about Vainu

Goava is a Sales Intelligence tool that helps sales teams increase sales and save time on sales efforts. With Goava, you get personalised recommendations on which companies to contact. We gather all company data in one place for efficient research.

Learn more about Goava

The CRM system for those who want to get started quickly and then adapt to your growth rate. HubSpot includes everything, such as marketing automation, lead generation, and sales automation for a fixed monthly cost. Plus, you get free access to HubSpot support and integration to Outlook and Gmail. Suitable for all industries and can be linked to your other system support, such as ERP, digital cont...

Learn more about HubSpot CRM

The platform offers multi-channel automation, data enrichment and deal execution capabilities in a single solution.

Learn more about AI Sales Platform | Apollo.io - Outbound, Inbound & Automation

Generate insights by tracking prospects in real-time to act quickly on those interested in your products or services and ready to buy. Albacross B2B data-driven lead generation solution is a powerful tool for scouting new customers and keeping track of those who visit your website. By identifying customers and seeing their activity on the website, contact with prospects can be made when the time i...

Learn more about Albacross

AllaBolag Urval is the Swedish database of companies that offers a fully Swedish exploration tool. The information is updated daily and the data is always correct. Perfect for the smaller company looking for new customers.

Learn more about AllaBolag Urval

With Apollo, you get access to a rich B2B database of contacts, with more than 65 filters to help you attract new customers. Access direct contact information via LinkedIn, Salesforce or Hubspot. The system notifies you when new leads meet your search criteria and builds on AI to recommend leads.

Learn more about Apollo

Biz Engine® is a cloud-based B2B company database with daily updates, AI technology and comprehensive filter functions for lead generation and market observation.

Learn more about Biz Engine®

A Customer Growth Engine (marketer-first CDP) that builds profiles, deploys AI for insights and activates real-time actions to increase conversion, average order value and retention.

Learn more about BlueConic Customer Growth Engine

Clearbit provides a comprehensive B2B data platform to standardise company and contact information, score and route each lead in real time and uncover purchase intent from anonymous website traffic.

Learn more about Clearbit

Cognism offers a platform for sales intelligence: mobile-verified contacts, data enrichment, signalling and intent data for pipeline generation and seamless CRM integrations.

Learn more about Cognism

Cognism provides phone-verified contact data, signals and integrations (API/CSV) to power prospecting at scale and keep campaigns and CRM data current.

Learn more about Cognism Sales Companion

A global business database platform with API, bulk data and customised mailing lists: 380M+ companies, real-time updates and GDPR-compliant data.

Learn more about CompanyData Platform

CompLeadly automates your LinkedIn acquisition, organises workflows, personalised messages and provides real-time KPIs for efficient lead generation and customer retention.

Learn more about CompLeadly LinkedIn Bot

Crediftsafe offers a prospecting tool for those who work in direct mail, telemarketing and new customer acquisition. With daily updates and appropriate information, you will always have useful tools and information to make the right decisions about leads and new customers.

Learn more about Creditsafes prospekteringsverktyg

Dealfront is a go-to-market platform that provides data, tools and insights for sales and marketing teams to effectively generate leads and close deals. It combines multiple SaaS products to support the sales and marketing organisation with everything from identifying potential customers to engaging them with targeted B2B advertising, populating data in your CRM and advanced data collection.

Learn more about Dealfront

ABM platform with AI-driven pipeline intelligence that combines data, insights and actions to automate scaling and revenue growth.

Learn more about Demandbase One™

AI-supported platform for searching, filtering and managing tenders, projects and leads in Germany and Europe.

Learn more about DTAD Plattform

Our platform provides access to over 600 million company profiles and AI-supported analyses for data-driven decision-making.

Learn more about Dun & Bradstreet

Everything you need to know about Finnish companies. Contact information, decision-makers, financial information and services.

Learn more about Finder

Platform for standardising marketing, sales and service with AI functions for business growth.

Learn more about HubSpot Customer Platform

Hunter finds and verifies professional email addresses, offers a B2B lead database, and provides Campaigns with AI-powered email writing and sending — all delivered as a SaaS platform.

Learn more about Hunter

What it does: Identifies business visitors, supplies firmographics and contact details, sends real-time alerts and routes intel into CRMs to convert more pipeline — aggressive, pragmatic lead identification.

Learn more about Lead Forensics

Scale your lead generation business: generate, organise and sell leads automatically based on an intelligent matching algorithm.

Learn more about Lead Hero

Attract new leads with Leadfeeder, a sales and marketing tool. This cloud-based solution creates a complete overview of your website visitors and maps both new and old customers to create a complete overview of their interests. This allows you to offer tailored offers and increase your prospects.

Learn more about Leadfeeder

Provides a global identity graph (269M+ profiles), enrichment APIs, identity resolution pixel, and data licensing with monthly refreshes for building lead-gen, ABM and ML applications.

Learn more about LeadFuze Identity Graph

LeadGem delivers customised automation, lead enrichment, signal-driven prospecting and CRM integrations to accelerate sales and make pipeline predictable.

Learn more about LeadGem

Identify anonymous website visitors in real time and convert them into high-quality leads - all in one platform.

Learn more about Leadinfo

LeadIQ offers AI-driven prospecting, real-time CRM enrichment, champion/job-change tracking and integrations to sync prospects into Salesforce, HubSpot, Outreach and more.

Learn more about LeadIQ

LeadLab identifies companies visiting your website and provides real-time insights and alerts to maximise sales opportunities.

Learn more about LeadLab

Leadspace is a SaaS platform for enriching, segmenting and prioritising account and contact data. It combines third-party and first-party data for precise targeting and sales automation.

Learn more about Leadspace B2B Customer Data Platform

Lusha is a prospecting software that helps you find the right contact information for the companies you want to connect with. Their prospecting tool provides phone numbers and emails to the right people within most companies.

Learn more about Lusha

Match-day offers outbound sales, HubSpot implementation and sales training to achieve predictable pipelines and scalable growth.

Learn more about Match-day

Nordic Business Key from Bisnode, helps you expand and find new customers throughout the Nordic region. Their cloud-based solution helps you with prospects for your industry.

Learn more about Nordic Business Key

Proff Forvalt helps you acquire new customers with just a few keystrokes. The solution retrieves daily updated information from Brønnøysundregistrene and Gule Sider, and the segmentation tool allows you to easily find companies based on geography, industry or size.

Learn more about Proff Forvalt

Prospector makes it easy to reach your potential customers. Benefit from a rich contact database with accurate and up-to-date information and attract new customers with relevant offers. The tool can be easily integrated with your existing systems, such as Salesforce, Hubspot or Outreach.

Learn more about Prospector

The Prospector from Pipedrive helps you find metrics that better suit your business, all to increase the warmth of your leads. Comes with features like their visual pipeline, mobile app, reports and analytics.

Learn more about Prospektör

What it is: A SaaS multichannel sales outreach platform with AI agents, 1B+ contacts, deliverability tools and CRM integrations to automate lead gen, enrichment and meeting booking.

Learn more about Reply

Enables the identification of anonymous website visitors and provides detailed company profiles for lead generation.

Learn more about SalesViewer®

An AI-powered prospecting platform providing verified emails, direct dials, company data, buyer-intent, enrichment and automation to find and convert B2B leads at scale.

Learn more about Seamless.AI

Team + AI lead generation: multichannel prospecting, data enrichment and appointment setting to quickly achieve qualified sales calls and market expansion.

Learn more about Smart Engage

snapAddy automates the capture, recognition and updating of B2B contact data as well as digital lead capture apps for CRM integration.

Learn more about snapAddy

Snov.io gives you access to email addresses and contact information for potential customers. With this useful tool, it's easy to create a rich and accurate contact database according to your company's needs, while adding new contact information from every website you visit.

Learn more about Snov.io

Sopro delivers bespoke lead generation using AI-assisted targeting, live data and CRM integrations. They run campaigns, hand over prospect data and provide intent signals — useful for companies wanting outsourced prospecting, but it’s a managed service not a plug-and-play product.

Learn more about Sopro Portal

TÖVLE is a prospecting tool from Ahlmark Sales Group that offers a large database of company information to make your prospecting easier and smoother. With their AI engine that integrates with your CRM, you make it easier to find potential customers.

Learn more about TÖVLE

What do I need to know about prospecting systems?

A prospecting system is constantly updated and provides you with dynamic data, meaning information, company data, or contact lists that are "up to date," and therefore relevant and new. This can be compared to static lists, which may include company information and reports that are only collected annually.

Prospecting systems thus provide you with relevant company data that you know is updated. The tools available are becoming increasingly smarter, and it is becoming more popular to try to understand where a company is headed - that thanks to algorithms, you can understand a potential customer's future and buying intentions. Much depends on timing, making contact with a prospect at just the right moment. Sales processes today are undeniably a whole science, and there are countless tools available to work faster with sales in your company. Don't forget to carefully consider where you want your future sales to go in order to find the tool or system that best fits and aligns with your desired direction (KPIs). Evaluate and research the different tools here with us at BusinessWith to understand what the various providers offer.