Which PR tool should I choose?
Own channels are great for driving campaigns, but earned media is something truly special. Getting visibility through others and riding on their credibility to reach their audience usually means a jackpot if the message is right. For those who cannot afford to use a PR agency, there are plenty of fantastic PR tools that make the job easier and significantly less costly. Perfect for small and medium-sized businesses.
It doesn't have to be difficult to do the job yourself. On the contrary, the tools are often user-friendly and effective, and we at BusinessWith help you compare and choose the best tool for your needs.
What can a PR tool provide you?
BusinessWith recommends starting the selection process by analyzing your needs. What are you currently doing in-house? What can you develop? What do you need to handle the tasks you face regarding PR and communication? Likely, a database with contact information is required, where you can filter by the right channel at any given time. What skills do you currently have in your company? Perhaps you have a hidden star writer among your administrators who can step forward and work with your content marketing? Do you know what is being said about you today? Maybe you need to monitor social media better? Regardless of your needs, you will find what you are looking for through our comparison service for PR agencies.
Quick Guide
Related categories to Public Relations Software
Digital Asset Management SoftwareEvent Management SoftwareMedia Monitoring ToolsPublic Relations SoftwareSEO ToolsWebinar PlatformsWebsite BuildersList of 25 different Public Relations Software
With Actimo, you get a communication solution designed to optimise both internal and external communication and engagement in your company. Through the platform, you can create and deliver customised messages, information and training to your employees in a user-friendly way. Actimo also has a strong focus on streamlining your communication through features such as automation of your communication...
Learn more about ActimoAgility PR Solutions offers a range of media monitoring and PR solutions to ensure your press releases reach a wide audience. At Agility, you'll find a wide range of features including online and print news media monitoring, regular updates on how your company and competitors are being covered in the media and intuitive press release tools, as well as customised reports and dashboards for full sit...
Learn more about Agility PR SolutionsAllEars helps small and large businesses with media and business intelligence, but in spoken channels. This tool helps you analyse videos, podcasts and audio files, based on company names and information. Spoken channels are increasing day by day and AllEars helps you with a complete analysis of these channels. Book a demo today to learn more!
Learn more about All earsA system for small and large businesses looking for a simple platform to manage customer relations and brand management. Monitor how your name and products are used in social conversations, see how your customers and competitors' names are used too. Prevent PR crisis, hire influencers and view marketing statistics in a complete cloud-based system.
Learn more about Brand24BrandMentions allows you to follow and participate in online discussions in real time. Great for spying on competitors, managing your brand reputation, media & brand monitoring, content marketing and much more. You'll also get real-time notification when a new post appears anywhere online. BrandMentions is the perfect social monitoring app that performs effective social listening while revealing y...
Learn more about BrandMentionsBrandwatch helps you understand your customers in an easy-to-use system with all the features you need. The system has a benchmarking function and allows you to gain insight into customers' thoughts or analyse trends in a comprehensive system.
Learn more about BrandwatchWith BuzzStream, you get a dynamic and innovative solution that focuses on facilitating and improving the process of influencer marketing and relationship building. Not only is the platform versatile and easy to use, it also allows users to create and manage relationships with influencers, bloggers and journalists and track your communications in real-time. The platform also includes features such...
Learn more about BuzzStreamCision helps communicators with their day-to-day work while helping you with future marketing campaigns. Facilitate media management in an archive of influencers and media posts to find the right influencers for your brand.
Learn more about CisionMake effective marketing communications. Measure the results achieved. With years of experience in PR, IR and corporate communications, we can help. Stay up to date with what's being written about you and what's being talked about worldwide. Cision's global media monitoring allows you to track millions of media sources from online media, social media, forums and discussion sites.
Learn more about Cision SuomiThis is a brilliant platform for media monitoring and media analytics for your organisation. Users can monitor TV, radio, online news, social media and more to gain instant insight into how their brand or topics are being covered in the media. The platform also includes advanced analytics tools that allow users to measure the impact and ROI of media exposure. With this platform, you can gain a de...
Learn more about CriticalmentionBuild brand, drive revenue, create impact. Marketo Engage is a leading system for managing your prospects and customers.
Learn more about Marketo EngageMeltwater is a comprehensive and user-friendly system for companies that want full visibility into how their brand is being used online and on social media, as well as real-time statistics to adapt to new market situations.
Learn more about MeltwaterA global provider of media monitoring and brand tracking tools. With Mention, you can keep track of your online presence and gather insights from both social media and traditional news media.
Learn more about MentionMynewsdesk delivers a cloud-based business intelligence service that helps in PR and communications. A complete solution for your business. Watch your brand in millions of locations in real-time to see how your organisation is reflected around the world. With a high level of search engine optimisation, Mynewsdesk keeps you up-to-date with the world around you.
Learn more about MynewsdeskNotified simplifies the marketing and communication process. Automate media monitoring in a cloud-based system, developed with user-friendliness in focus. The system includes media monitoring, social listening tools, customised reports for employees and automatic analyses for product development.
Learn more about NotifiedAt Onclusive, you get all the PR tools you need for a successful campaign. Plan your press releases, identify the right contacts, distribute information and manage your media relations on a single platform. Onclusive works with businesses around the world and their solutions are available in 104 languages and 130 countries.
Learn more about Onclusivepr.co helps you design an engaging news site for your company and attract more attention to your brand. With pr.co, you can easily publish press releases, send emails to selected journalists and other contacts, organise virtual media events and much more. In addition, you can also benefit from pr.co's training and counselling services.
Learn more about pr.coA PR system that contributes with digital press rooms and smooth press releases that enable good opportunities for administering, sending and analysing press releases. Pressmachine can also be combined with Mycroft, an AI tool that performs business intelligence, creating a comprehensive solution for PR activities within the organisation. In this way, both publishing and brand analyses can be carr...
Learn more about PressMachinePresspage offers an all-in-one platform for publishing and distributing press releases, with PR analytics functionality and a built-in media database. Write and distribute compelling press releases, engage with your team members as well as external stakeholders, and take advantage of marketing statistics to improve your PR strategy.
Learn more about PresspagePrezly is a user-friendly business intelligence system that helps with campaign management, customer management and keeping statistics in ongoing marketing. Follow how the brand is used on the internet and its source to prevent disinformation. Create awareness of which campaigns are doing well and being used around the media.
Learn more about PrezlyProwly helps you design and write compelling press releases, complete with images, graphics and multimedia. Using Prowly's built-in media database, you can share your news directly with interested journalists, while the media monitoring tool allows you to keep track of your online presence. In addition, you can take advantage of Prowly to create useful PR reports and be alerted to important trends...
Learn more about ProwlyThe Publifix platform is an innovative solution focused on improving and simplifying the process of distributing and managing print and digital content. Through this platform, you can streamline your publishing processes and reach your target audience in a more efficient way. Users can easily create, edit and organise content in various formats, including printed material, digital documents and on...
Learn more about PublifixDevelop your business with this comprehensive business intelligence system and gain better insight into how your brand is used. Gather information for media and communication purposes to manage your brand both nationally and internationally. Browse 7 billion media posts to expand your market position internationally. Book a demo today!
Learn more about RetrieverA business intelligence system that helps you tackle the biggest challenges in digital marketing with this easy-to-use system. Navigate through complex marketing situations and see your competitors and how they do their marketing. Semrush helps you with search engine optimisation and driving customers to your website.
Learn more about SemrushStructure your PR efforts and create a good understanding of your PR activities with Vocast, an all-in-one solution from Infomedia. Get full control of potential stakeholders and send out messages to generate interest and deliver key messages to your audience. At the same time, there is ample opportunity to gain full control of your organisation's brand and identity through media monitoring.
Learn more about VocastQuick Guide
What do I need to know about PR tools?
Today's digital PR tools can be quite comprehensive and include almost everything needed to adhere to a well-formulated PR strategy. At the same time, there are smaller tools that only handle parts of all the questions and challenges surrounding public relations. As usual, it is unwise to spend resources on things that are not needed, which is why we recommend that you filter carefully and make considerations about your needs. Think long-term: There may be parts of the PR work that you have not developed yet but may need to invest in later. Small companies are often agile, but in a large organization, it can take time to implement new tools. Keep in mind that it can become costly to invest in the wrong program.
Most PR tools, if not all, are cloud-based and online. You can work with your tool on any device and wherever you are. And whether you want to work with a tool that handles most tasks for you, including digital distribution to the tool's own contact network, or a less comprehensive PR tool, it is essential to choose wisely.
A high priority for delivering strong communication is finding the right journalist for the right message and creating press releases that stand out in the noise of media inboxes. Additionally, being able to save all dispatches in a professional press room is a bonus.
You formulate the right message by listening to what is being said about your industry out there, especially in social channels. PR tools enable you to work with social listening in a way that is impossible without a tool. All open sources are monitored, reducing the risk of missteps in your communication. Furthermore, you can participate in the conversations that matter most and interact with your customers on the platforms where they have chosen to be and where they talk about you.
And let's not forget what can be quite daunting, yet so important: Analysis and statistics. Thanks to user-friendly PR tools, it becomes easy to see what constitutes a success and how you can refine your communication to succeed even better next time.
Good luck in choosing a PR tool. We at BusinessWith help you compare and find the best tool just for you.
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