Compare The Best Lead Generation Tools

Why should I have a lead generation tool?

How do you collect leads, meaning potential buyers? To best generate leads, those working in marketing and sales at your company should be synchronized. At BusinessWith, we believe it is impossible to find interesting leads if you do not have a shared understanding of what the perfect buyer looks like internally.

In the next step, after you reach an agreement, using a lead generation tool, marketing automation, or marketing tools saves you a lot of time. Leads, potential buyers, are often generated today through a process of "warming up," meaning you provide your potential lead or prospect with valuable information. With the internet's ability to decide on a product or service with the click of a button, a lead generation tool is essential for acquiring customers. Manually searching for potential buyers is difficult and time-consuming. Instead, decide on a target audience and let the tool help you create interest around your offering to then obtain a potential lead's contact information or similar – for example, by having the person download a white paper, a report, or sign up for one of your webinars. The possibilities are many, and working with lead nurturing and lead generation is a must – BusinessWith helps you by listing the best lead generation tools on the market, so you can find the one that suits you best.

What is the best lead generation tool?

Starting to collect leads before you have any thoughts about your target audience or even have a strategy is not recommended. First, consider what an interesting lead is for your company. Do marketing and sales agree on this? Can you together develop personas, meaning what characterizes the perfect buyer? Before you choose a lead generation tool, think about your budget and how much time you have for lead nurturing or lead generation. How do you find buyers today? How do you want to work? Which tool fits your way of working best? Take some time to compare lead generation tools to find the best one for your business. BusinessWith lists the best tools on the market.

How do I generate leads for my business?

List of 49 different Lead Generation Software

SuperOffice is your Nordic CRM provider and growth platform. With all standard applications connected to the same customer base, SuperOffice CRM combines all your customer-oriented processes - sales, marketing and customer service in a common technology stack.

Learn more about SuperOffice CRM

Collect your data. Automate your customer journey. Drive growth with APSIS One. An easy-to-use platform for advanced personalisation with intuitive email, website, SMS and automation tools.

Learn more about APSIS One

Vainu is a Nordic B2B data platform that helps sales and marketing teams find, understand and reach the right companies at the right time. With up-to-date company data, business events and verified contact details, you can build ICP lists, improve campaign accuracy and automate work in CRM and AI workflows.

Learn more about Vainu

eMarketeer is the platform for those who want to create, automate and follow up on the entire customer journey - from first campaign to qualified lead. With support for newsletters, events, apps, lead scoring and CRM integration to SuperOffice and Dynamics 365, you are always in control. Simpler, smarter and more effective marketing.

Learn more about eMarketeer

Goava is a Sales Intelligence tool that helps sales teams increase sales and save time on sales efforts. With Goava, you get personalised recommendations on which companies to contact. We gather all company data in one place for efficient research.

Learn more about Goava

Convert existing website traffic with Weply's live chat. Through a personalised and daily chat on your website, our chat consultants welcome your visitors and help them find the information they need. In addition to ensuring you're available 24/7 and that your visitors have a great online experience, we also collect and relay information about the customers who fulfil your lead requirements and wa...

Learn more about Weply

An AI platform to improve your customer experience. Build your own AI chatbot. Connect your CRM system to AI and give it superpowers. No coding required.

Learn more about ENIGX

Marketing Automation and CRM system that includes consulting and an in-house MarTech team! Mainly for B2B. Sharpspring is the CRM tool that is customised to strengthen your Inbound Marketing and increase your sales.

Learn more about Sharpspring

The platform provides an autonomous marketing solution that uses active intelligence to define goals, create campaigns and optimise them in real time to increase sales.

Learn more about ActiveCampaign Marketing Platform

Adfenix is a tool used to generate high-quality leads by transforming your company's website into a powerful lead generation platform that allows rewarding conversations with prospects and customers. Let anonymous visitors answer their purpose for visiting the website and find out what their situation is to enable a deal when the time is right. Score prospects to prioritise which ones are most lik...

Learn more about Adfenix

AeroLeads provides AI-assisted prospecting, email & phone discovery, data enrichment, a Chrome extension and integrations to build targeted lead lists fast.

Learn more about AeroLeads

Generate insights by tracking prospects in real-time to act quickly on those interested in your products or services and ready to buy. Albacross B2B data-driven lead generation solution is a powerful tool for scouting new customers and keeping track of those who visit your website. By identifying customers and seeing their activity on the website, contact with prospects can be made when the time i...

Learn more about Albacross

ConvertBox offers drag-and-drop on-site messaging, forms, segmentation, A/B testing and integrations with ESP/CRM to collect, score and analyse leads in real time.

Learn more about ConvertBox

Platform to build funnels, run A/B tests and synchronise contact data + quiz answers with CRM/ESP for targeted email and SMS campaigns.

Learn more about ConvertFlow

Dealfront is a go-to-market platform that provides data, tools and insights for sales and marketing teams to effectively generate leads and close deals. It combines multiple SaaS products to support the sales and marketing organisation with everything from identifying potential customers to engaging them with targeted B2B advertising, populating data in your CRM and advanced data collection.

Learn more about Dealfront

ABM platform with AI-driven pipeline intelligence that combines data, insights and actions to automate scaling and revenue growth.

Learn more about Demandbase One™

A web-based SaaS lead generation solution that provides targeted marketing to attract new customers and business opportunities. Map website visitors to see which companies are interested in buying products and services and target the most important customers and prospects, which can increase the possibility of a deal. Then communicate the right information to the right customer and market strategi...

Learn more about Digital B2B Marketing

Drift (presented via Salesloft) is an AI chat and engagement platform that deanonymises visitors, scores intent, qualifies leads, books meetings and routes customers into sales workflows to accelerate pipeline.

Learn more about Drift (via Salesloft)

Dynamics 365 Customer Insights lets you deliver connected customer experiences across audiences. The solution brings together marketing, sales and service data to form a clear picture of your customers and anticipate future sales opportunities. Salespeople are empowered to personalise interactions with predictions and product recommendations generated by artificial intelligence.

Learn more about Dynamics 365 Customer Insights

Enecto Web generates leads by creating the ability to communicate with prospects through every step of the sales process using Bisnode company data and Google analytics. Quickly identify and contact your top 100 visitors and access a complete mapping of their company profiles to see who is most interesting for your business. Then filter among the potential customers to make the selection easier.

Learn more about Enecto Web

Get Response helps businesses grow their customer base by creating a visual and personalised customer experience. Let Get Response's marketing automation tools do the work for you, so you can focus on what you do best.

Learn more about Get response

GreenRope's CRM solution gives you all the tools you need to create more valuable relationships with your customers and close more deals. Attract and generate new leads with customised landing pages, contact forms and campaigns.

Learn more about GreenRope

HubSpot is an expert in lead generation and you can get started for free. There are many ways to get leads, from traditional forms to chatbots. Lead generation and lead nurturing can be done without any fiddling, since HubSpot has been used and tested for ages. HubSpot's excellence is of course partly due to the ability to integrate all its tools with a free CRM system, but you can also integrat...

Learn more about Hubspot

Platform for standardising marketing, sales and service with AI functions for business growth.

Learn more about HubSpot Customer Platform

Icegram offers WordPress plugins (Engage, Collect, Express) for lead capture, pop-ups, email marketing and automated campaigns to convert and segment visitors.

Learn more about Icegram

A SaaS solution for intent data and Auto-Engage™: real-time visitor identification, AI segmentation on buying intent and automated email/LinkedIn outreach with CRM integrations.

Learn more about Identify Website Visitors, Decision Makers, and Automate Outreach | Albacross

What it does: Identifies business visitors, supplies firmographics and contact details, sends real-time alerts and routes intel into CRMs to convert more pipeline — aggressive, pragmatic lead identification.

Learn more about Lead Forensics

With the help of Leadbooster, you can see which companies are visiting your website and convert anomalous traffic into qualified sales leads. Set up filters and segments that automatically place new visitors in the right lists and create customised target groups for advertising. The solution can be integrated with your existing systems, automating the workflow for both sales and marketing.

Learn more about Leadbooster

LeadBoxer collects signals from website and email behaviour, identifies visitors and automates lead management to deliver qualified leads.

Learn more about LeadBoxer

Attract new leads with Leadfeeder, a sales and marketing tool. This cloud-based solution creates a complete overview of your website visitors and maps both new and old customers to create a complete overview of their interests. This allows you to offer tailored offers and increase your prospects.

Learn more about Leadfeeder

Identify anonymous website visitors in real time and convert them into high-quality leads - all in one platform.

Learn more about Leadinfo

Liana is a complete platform for corporate email marketing. With links to the online store, personalised messages and campaigns, and A/B testing, companies can create greater accuracy and value through their digital marketing.

Learn more about Liana

MailBlue is an all-in-1 SaaS platform for email campaigns, marketing automation, landing pages and CRM that lets you collect, segment and convert leads with smart flows and AI support.

Learn more about MailBlue

As one of the most popular players in the market, Mailchimp offers businesses of all sizes a cloud-based and user-friendly tool for personalised and automated marketing.

Learn more about Mailchimp

A SaaS lead generation and email marketing toolkit offering popups, forms, landing pages, automation, templates and analytics to capture, segment and nurture leads.

Learn more about Mailmunch

Improve your marketing and sales by engaging the potential customers most likely to make a purchase. Create automated marketing campaigns that remove manual and repetitive work.

Learn more about marketo

Build brand, drive revenue, create impact. Marketo Engage is a leading system for managing your prospects and customers.

Learn more about Marketo Engage

A SaaS conversion optimisation toolkit that builds high-converting opt‑in campaigns (popups, bars, wheels, fullscreen) with behaviour triggers, A/B testing, analytics and integrations to send leads to CRMs/ESPs.

Learn more about OptinMonster

Poptin is a side-by-side tool for generating leads that makes use of popups. Easily generated popups get you more leads and email subscribers, and reduce cart abandonment. Other products include embedded forms and an autoresponder that sends automatic emails to new subscribers. With the free version, you get 1000 visitors per month and unlimited popups on one domain. You get chat and email suppor...

Learn more about Poptin

An AI-enabled, no-code popup builder for email collection, cart recovery, offers and GDPR-compliant cookie popups - quick to set up and with extensive targeting and integrations.

Learn more about Popupsmart

Turn lost prospects into new opportunities with Responser's cloud-based lead generation platform. Make the most of your marketing budget with this comprehensive solution that focuses on lead generation, data visualisation and form optimisation for actionable feedback. Through continuous feedback from cold prospects, improvements can be made to convert them into customers and expand your customer b...

Learn more about Responser

Snov.io gives you access to email addresses and contact information for potential customers. With this useful tool, it's easy to create a rich and accurate contact database according to your company's needs, while adding new contact information from every website you visit.

Learn more about Snov.io

Find out who is visiting your website and what interests them using Spotler's lead generation tools. In today's market it is important to be able to convert warm prospects into customers and Spotler can do this by mapping interests and scoring potential customers to identify who to prioritise and what their interests are. Marketing and other contact can then be customised to attract prospects and ...

Learn more about Spotler

A unified Marketing Cloud that centralises data, automates personalised campaigns across channels, and connects customer interactions for smarter decisions and better results.

Learn more about Spotler Marketing Cloud

Marketing should never be just a support function - like sales, marketing must deliver results. We understand B2B marketing and the challenges of complex sales cycles. As an extension of your marketing team, we help you acquire more quality leads, sell more and turn your in-house team into a measurable engine of growth.

Learn more about The F Company

A customised tool for the company's e-commerce. Triggerbee automates and personalises the customer journey through the company's e-commerce to create a better customer experience and drive the company's sales. With features for lead generation, automated advertising and personalised communication.

Learn more about Triggerbee

Trustmary helps organisations generate new leads by collecting testimonials while creating the optimal website layout to attract new customers. This lead generation tool helps create the perfect website to generate new customers and sell products and services by building and testing different website templates to see which one is most successful. It then collects statistics for the process, which ...

Learn more about Trustmary

UC Select is a lead generation system with a broad company base containing the majority of Sweden's companies, making it easy to locate new potential customers. Use the filter in the database to find the customers that are relevant to the company and prioritise away those that have poor conditions or do not fit the preferences. Then analyse the companies that look interesting by comparing them aga...

Learn more about UC Selekt

UpLead provides real-time verified B2B emails, phone numbers, technographics and intent data via a prospector, enrichment tools, Chrome extension and API to accelerate lead generation and CRM enrichment.

Learn more about UpLead

How do I generate leads for my business?

Have you started to consider taking a comprehensive approach to your company's marketing strategy? Are you ready to start using a marketing tool or lead generation tool to find the right customers? In this context, “cold” and “warm” leads are often mentioned. Cold leads are those who do not expect anything from you or may not even know you. This can make the buying process longer. Warm leads have been warmed up over time – perhaps by subscribing to your newsletter, participating in one of your webinars, or downloading a guide, a report, or similar from your website. They are interested, but going from interest to purchase can take some time. This is where a lead generation tool comes in, helping you convert leads into customers. The lead generation tool automates (marketing automation) follow-ups, for example, and provides your lead with the information they need or collects information that can be beneficial for you as you approach the potential buyer. Get help today from BusinessWith to find and compare the various lead generation tools on the market. Your path to the best way to generate leads for your business – goes through us. Welcome to find and compare tools right now.

Description of product features

360 degree customer knowledge

Gain a comprehensive customer knowledge of potential customers, covering everything from financial situation to company size, employees and more.

Analyses and reports

Create reports based on key data and information that has been thoroughly analysed and can be valuable to the organisation.

Chat solution

Capture website visitors with a smart chatbot that can help visitors with what they want, book appointments or ask them to fill in forms to increase customer awareness and more.

Exploration tools

Find new potential prospects through search and matches against company preferences and convert them into new leads.

Identify web visitors (IP-tracking)

By identifying IP addresses, the system can find out who has visited the website and what type of activity the visitor has engaged in.

Lead Management

Support in the system for collecting, organizing, following up, and processing leads to effectively convert them into customers.

Lead Score

Score leads and prospects to find out which ones are the hottest and can generate the greatest chance of a deal.

Outbound marketing

Reach prospects and customers with personalised marketing using email, SMS or marketing through other channels to generate more leads and increase sales.

Triggers

Allow the tool to react to different values and signals that may be interesting for improving the business or creating business.