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Hubspot

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Hubspot appears in the following categories

What is Hubspot?

HubSpot is an expert in lead generation and you can get started for free. There are many ways to get leads, from traditional forms to chatbots. Lead generation and lead nurturing can be done without any fiddling, since HubSpot has been used and tested for ages. HubSpot's excellence is of course partly due to the ability to integrate all its tools with a free CRM system, but you can also integrate with other systems. HubSpot's marketing tools, however, offer not only the ability to acquire leads, but also to build a complete marketing automation solution from start to finish.

Who is Hubspot suitable for?

Both small, medium and large companies will benefit from the solutions.

Company size

What size of company is this system suitable for?

1-500+

Support

How can you contact the supplier?

Free trial

Can I get a free trial?

Yes

No

What do others think of the system?

Reviews and ratings of Hubspot

Ease of use

Collaboration with the supplier

Support and service

Range of features

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

CRO•

Large business (500+)•

Verified reviewer•

Denmark•

October 2026

What do you like most?

I’m really pleased that we can bring sales, marketing and customer service together on a single platform. It makes collaboration between our departments much easier. I also appreciate the wide range of integration options and the excellent training materials, which make it easier to get to grips with new features.

What do you like least?

I find that the reporting options are sometimes a bit limited, particularly when we want to carry out more advanced analyses or customisations. The system can also become quite expensive once we start using more modules and features

What problems do you feel HubSpot solves?

HubSpot and Sunrise help us gain a better overall view of our customers and their interactions with us. We no longer need to switch between several different systems, and this has made our internal collaboration considerably easier.

Ease of use

Collaboration with the supplier

Support and service

Range of features

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

Head of Marketing•

Medium-sized business (101-500)•

Verified reviewer•

Denmark•

October 2026

What do you like most?

The best thing about HubSpot is its automation capabilities. I can easily set up email campaigns, build automated workflows and track how our leads progress through the customer journey. I also appreciate that marketing and sales can work within the same system.

What do you like least?

It can be quite difficult to get to grips with the more advanced features. It takes time to set up complex automations and customised reports, and sometimes we need help from someone with more technical experience. Sunrise has been a great help in this regard.

What problems do you feel HubSpot solves?

We use HubSpot to streamline our lead generation and automate routine tasks. This means we can spend more time creating value for our customers and less time on manual work.

Ease of use

Collaboration with the supplier

Support and service

Range of features

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

CMO•

Medium-sized business (101-500)•

Verified reviewer•

Denmark•

October 2026

What do you like most?

I particularly appreciate how easy and intuitive HubSpot is to use. It’s straightforward to manage contacts, follow up on sales opportunities and keep track of the entire sales process. The user interface is modern and clear, which means I can quickly find what I need.

What do you like least?

What I’m least happy with is the pricing. When we need more users or more advanced features, the costs rise quickly. Some features that I think should be included in the basic package require us to upgrade.

What problems do you feel HubSpot solves?

HubSpot helps us bring all our customer information together in one place and bring more structure to our sales work. It saves us a lot of manual administrative work and gives us a better overview of our leads and sales opportunities.

Ease of use

Collaboration with the supplier

Support and service

Range of features

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

Hubspot product features

CRM Software

API integration

Built-in reminders

Calendar and activity integration

Call directly from CRM (click-to-call)

Call lists

Contact/prospect management

Create documents & contracts

E-signature and contract management

Education

Email marketing module

Integrated and digitised sales processes

Lead generation via the web

Lead scoring

Lead tracking

Pipeline management

Quote configurator/CPQ

Reporting and real-time sales forecasts

Resellers

Sales dashboards and KPI tracking

Send newsletter from CRM

Social CRM (social media integration)

Lead Generation Software

360-degree customer insight

Analysis and reports

Chat

Identify website visitors (IP tracking)

Lead management

Lead scoring

Outbound marketing

Prospecting tools

Triggers

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Hubspot appears in the following categories