How do I get started with email marketing?
Investing in email marketing is a highly effective way to maintain and strengthen your relationship with your customers. To ensure that your automated newsletters are read by the recipients, you should spend some time truly marketing and sending emails with content that the reader finds valuable. But how do you actually get started with email marketing, and what should you consider?
The first thing you need to consider is that your customers must agree to receive this type of communication. They must have opted in and given their consent according to GDPR regulations. You can obtain consent by, for example, sending an email from the customer club stating that by being a member of the club, the customer will receive offers and newsletters via email. You probably recognize this from online purchases, where you often have to check (or rather, it is often pre-checked) that you want to receive emails from the company. Once you have obtained your consent, you can start your email marketing. The easiest way to send out and measure the effectiveness of various email campaigns is to use a tool to keep track of the sends, create lists, and filter. BusinessWith helps you compare and choose the best email tools and email marketing platforms on the market. Start comparing tools and read reviews about different providers right now - directly with us!
Quick Guide
Related categories to Email Marketing Software
CRM SoftwareAuto Dialer SoftwareCPQ SoftwareCustomer Success SoftwareCustomer Survey SoftwareEmail Marketing SoftwareField Sales SoftwareLead Generation SoftwareMarketing Analytics SoftwareMarketing Automation SoftwareMarketing SoftwareOmnichannel Commerce SoftwareQuoting SoftwareRCS Messaging SoftwareRevenue Management SoftwareSales Enablement SoftwareSales Prospecting ToolsSubscription Management SoftwareList of 30 different Email Marketing Software
🇸🇪 Your Swedish CRM. Sellfinity is built to give businesses everything they need in one system - customer management, sales, goals, automations and integrations. With us, you avoid hidden costs and packages that lock in features behind expensive modules. 399 SEK / month & user - Everything included, no hidden fees.
SuperOffice is your Nordic CRM provider and growth platform. With all standard applications connected to the same customer base, SuperOffice CRM combines all your customer-oriented processes - sales, marketing and customer service in a common technology stack.
Collect your data. Automate your customer journey. Drive growth with APSIS One. An easy-to-use platform for advanced personalisation with intuitive email, website, SMS and automation tools.
eMarketeer is the platform for those who want to create, automate and follow up on the entire customer journey - from first campaign to qualified lead. With support for newsletters, events, apps, lead scoring and CRM integration to SuperOffice and Dynamics 365, you are always in control. Simpler, smarter and more effective marketing.
Powerinit offers a modular cloud platform for media bank (DAM), design tools, newsletters, event management and surveys. Customisable, secure and on Swedish servers.
The CRM system for those who want to get started quickly and then adapt to your growth rate. HubSpot includes everything, such as marketing automation, lead generation, and sales automation for a fixed monthly cost. Plus, you get free access to HubSpot support and integration to Outlook and Gmail. Suitable for all industries and can be linked to your other system support, such as ERP, digital cont...
Zoho offers powerful project management features for planning, tracking and automating complex projects.
The marketing platform that takes you beyond standard email marketing to true marketing automation
Aweber allows businesses to create professional email campaigns quickly and easily directly in the cloud-based tool. With integration to Canva, users can create beautiful designs without ever leaving their Aweber account. With features like reports and analytics, segmentation and A/B testing.
Benchmarrk email is a powerful cloud-based tool for corporate email marketing and marketing automation. With a complete and user-friendly tool to build and edit the content of your company's emails and newsletters, you can more easily develop and improve relationships with your customers.
The free version of Brevo allows you to send 300 messages a day. Even in the free version, there is no limit to the number of contacts. The Lite package costs €19 per month + taxes, but you can also pay annually for a monthly fee of €17 plus taxes. If you want a little more analytics on the messages you send, go for the Business plan, which costs €49 per month plus taxes.
Constant contact streamlines your company's email and social media marketing by bringing them together in a single cloud-based tool. With support for automatic welcome emails for new customers, analysis with real-time data and ready-made design templates.
ConvertKit helps you connect with your audience and grow your business using email marketing software that is so easy to use, you can spend less time using our tools and more time creating. Easy to send plain text emails.
An email tool that facilitates company email marketing. This cloud-based tool allows companies to create and customise emails in a user-friendly way. Through the drag and drop tool, automatic customisation of content and real-time monitoring, both large and small companies can benefit from eGenerator and take their marketing to a new level.
Get Response helps businesses grow their customer base by creating a visual and personalised customer experience. Let Get Response's marketing automation tools do the work for you, so you can focus on what you do best.
Liana is a complete platform for corporate email marketing. With links to the online store, personalised messages and campaigns, and A/B testing, companies can create greater accuracy and value through their digital marketing.
As one of the most popular players in the market, Mailchimp offers businesses of all sizes a cloud-based and user-friendly tool for personalised and automated marketing.
MailerLite is an email marketing tool that focuses on simplifying business marketing. By creating a user-friendly and intuitive tool that streamlines the process of sending emails, companies can focus more on the message and less on the technicalities.
A cloud-based tool for corporate email marketing. With features such as customisable design, A/B testing and drag-and-drop functionality, creating new mailings becomes a user-friendly and efficient process. The tool is well suited for both large and small companies.
MarketingPlatform is a unified marketing solution that helps companies plan, automate and evaluate their digital campaigns. With the system, you can send newsletters, create targeted workflows, segment your audiences and track the impact of your marketing efforts in real time. The platform makes it easy to bring together your email marketing, automation and data analysis in one place, giving you a...
Minutemailer streamlines the process of company newsletters and mailings. With the help of targeted newsletters and mailings, mobile adaptation and easy editing through drag and drop builders, the company can streamline its marketing.
Moosend is a global player in email marketing that offers a powerful cloud-based email sending tool to its customers. The tool integrates easily with other systems thanks to the existing module integrations and the open APIn.
Paloma automates your company's email and newsletter marketing. Increase efficiency and quality by leveraging Paloma's data-driven personalisation, segment customer groups and create more value from your digital marketing.
This email marketing tool offers automated emailing, segmentation of customer records and statistics for easy follow-up. It can also be linked to CRM tools for automated mailing list management and customer data updates.
RelationCity is a platform that helps organisations build and strengthen relationships with customers, partners and networks. It aggregates contact data, automates communication and provides insights into customer behaviour so you can send the right message to the right people at the right time. With RelationCity, you can plan campaigns, follow up on interactions and increase engagement, all in on...
Rule is a Swedish MarTech company with a global customer base, founded in 2007. Our end-to-end platform for email marketing, marketing automation and personalised SMS/RCS mailings makes it easy to automate and tailor communication with your customers.With powerful technology, unlimited customer data management and a user-friendly interface, you can easily create personalised messages. Rule works s...
Sendinblue is a cloud-based tool that focuses on making business email marketing easier and more effective. With its user-friendly drag-and-drop functionality and ready-to-use templates, it's easy to create stylish and professional email campaigns.
Find out who is visiting your website and what interests them using Spotler's lead generation tools. In today's market it is important to be able to convert warm prospects into customers and Spotler can do this by mapping interests and scoring potential customers to identify who to prioritise and what their interests are. Marketing and other contact can then be customised to attract prospects and ...
Email marketing is a way to reach an existing or future customer with direct emails. Email marketing works for both B2C and B2B marketing, and is one of the most cost-effective forms of digital marketing.
A cloud-based marketing automation tool that frees up time and streamlines company marketing. Take advantage of this user-friendly cloud solution by minimising manual work. With features such as segmented feeds, campaign scheduling and automated advertising.
Which email tool should I choose?
Email marketing is a very popular approach to creating and nurturing relationships with customers. While sending out information that the customer can benefit from, you also promote your business and strengthen your brand. Sending automated newsletters and experimenting with content is not only fun - its effectiveness can easily be measured by, for example, the number of opened emails, and you can filter and sort sends by customer type. By promoting yourselves and your products via email, you can also gather valuable information about your customers - that is, finding out what content triggers them, making it easier to tailor new campaigns and sends.
But do you really have to sit with lists written down in a Word document? Oh no! Today, there are several really smart email tools on the market that can help you along the way. Choose an email tool or an email marketing platform that suits your needs and your business. If you are a smaller company, there are free tools (often up to a certain level or number of email sends), which can be nice to start with to test a bit. If you want access to even more smart features or to customize so that the sends align more closely with your graphic profile, there are other tools available. Start reading up, comparing, and then choose your tool here in BusinessWith's comparison service. Good luck with your email marketing!
