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Paloma

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Description of Paloma

Paloma automates your company's email and newsletter marketing. Increase efficiency and quality by leveraging Paloma's data-driven personalisation, segment customer groups and create more value from your digital marketing.

Company size

What size of company is this software suitable for?

1-500+

Mobile app

Is there a mobile app?

Support

How can you contact the supplier?

Education

How can you train the customer?

Test period

Can I get a free trial?

Yes

No

What do others think of the software?

Reviews and ratings about Paloma

Ease of use

Cooperation with the supplier

Support and service

Range of functions

Customisation and flexibility

Value for money

How satisfied are you overall?

Integration

Staff•

Small business (11-100)•

Verified person•

Sweden•

September 2026

What do you like most?

Good support, good value, hassle-free service.

What do you like least?

Handling images in the newsletter builder is a bit fiddly and restrictive.

What business-critical problems do you feel Paloma solves?

Customer contact via bulk email campaigns. Effortless and secure collection and storage of consent and personal data.

Ease of use

Cooperation with the supplier

Support and service

Range of functions

Customisation and flexibility

Value for money

How satisfied are you overall?

Sales Manager•

Microenterprises (1-10)•

Verified person•

Sweden•

September 2026

What do you like most?

Quick replies whenever you have a question!

What do you like least?

don’t know

What business-critical problems do you feel Paloma solves?

don’t know

Ease of use

Cooperation with the supplier

Support and service

Value for money

How satisfied are you overall?

Chief Executive•

Microenterprises (1-10)•

Verified person•

Sweden•

September 2026

What do you like most?

Paloma is a very useful and handy tool for us as a large trade association.

What do you like least?

We can’t see any drawbacks.

What business-critical problems do you feel Paloma solves?

We can easily monitor our KPIs relating to the members’ newsletter – the cornerstone of our communications with members.

Ease of use

Cooperation with the supplier

Support and service

Range of functions

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

Paloma product features

Marketing Software

Analysis & reports

Automated flows

Avoiding spam filters

Create campaigns

Create form

Dashboard

Design templates

E-mail marketing

Lead Score

Link to social media

Mobile marketing

Mobile marketing/ SMS

Personalised communication

Platform-optimised design

Scheduling events

Segment flows

Split testing/ A-B

Webhook

Event Management Software

Event app

Event website

Invites and registers

Leads and customer administration

Nameplates

Payments

Statistics and analysis tool

Surveys

Ticket management

Email Marketing Software

A/B test

Customizable design

Drag & drop function

marketing automation

Mediabank

Mobile-friendly

Personalised mailings

Reports & Analysis

Segmentation function

Templates

Transactional mail

Welcome email to new customers

Marketing Automation Software

Create form

Lead Score

Personalised communication

Scheduling events

Segment flows

Webhook

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