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Paloma

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What is Paloma?

Paloma automates your company's email and newsletter marketing. Increase efficiency and quality by leveraging Paloma's data-driven personalisation, segment customer groups and create more value from your digital marketing.

Company size

What size of company is this system suitable for?

1-500+

Support

How can you contact the supplier?

Free trial

Can I get a free trial?

Yes

No

What do others think of the system?

Reviews and ratings of Paloma

Ease of use

Collaboration with the supplier

Support and service

Range of features

Customisation and flexibility

Value for money

How satisfied are you overall?

Integration

Communications Officer•

Small business (11-100)•

Verified reviewer•

Sweden•

September 2026

What do you like most?

Sending emails via Paloma works well. You get quick replies when you contact support.

What do you like least?

The fact that the events aren’t mobile-friendly. A great many people check their emails on their phones, and when we send out event invitations by email, there’s a risk that people won’t be able to register easily.

What problems do you feel Paloma solves?

It’s easy to add new contacts

Ease of use

Collaboration with the supplier

Support and service

Range of features

Customisation and flexibility

Value for money

How satisfied are you overall?

Staff•

Small business (11-100)•

Verified reviewer•

Sweden•

September 2026

What do you like most?

Good support, good value, hassle-free service.

What do you like least?

Handling images in the newsletter builder is a bit fiddly and restrictive.

What problems do you feel Paloma solves?

Customer contact via bulk email campaigns. Effortless and secure collection and storage of consent and personal data.

Ease of use

Collaboration with the supplier

Support and service

Range of features

Customisation and flexibility

Value for money

How satisfied are you overall?

Sales Manager•

Micro business (1-10)•

Verified reviewer•

Sweden•

September 2026

What do you like most?

Quick replies whenever you have a question!

What do you like least?

don’t know

What problems do you feel Paloma solves?

don’t know

Ease of use

Collaboration with the supplier

Support and service

Value for money

How satisfied are you overall?

Paloma product features

Marketing Software

Analysis & reports

Automated flows

Avoiding spam filters

Create campaigns

Create forms

Dashboard

Design templates

Email marketing

Event scheduling

Lead scoring

Mobile marketing

Mobile marketing/SMS

Personalised communication

Platform-optimised design

Segmented flows

Social media integration

Split testing (A/B)

Webhook

Event Management Software

Event app

Event website

Invitations and registration

Leads and customer management

Name badges

Payments

Statistics and analysis tool

Surveys

Ticket management

Email Marketing Software

A/B test

Customisable design

Drag and drop

Marketing automation

Media library

Mobile-friendly

Personalised mailings

Reports and analysis

Segmentation

Templates

Transactional email

Welcome email to new customers

Marketing Automation Software

Create forms

Event scheduling

Lead scoring

Personalised communication

Segmented flows

Webhook

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