Paloma
vs
Rule
Company size
Number of employees
Microenterprises (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microenterprises (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Platform
Cloud service
Mobile app
Cloud service
Mobile app
Price information
Free trial
Module pricing
Subscription pricing
Licence pricing
Free trial
Module pricing
Subscription pricing
Licence pricing
Product features in Marketing Software
Abandoned basket
Analysis & reports
Analysis of active customers & prospects
Automated advertising
Automated flows
Avoiding spam filters
Create campaigns
Create forms
Dashboard
Design templates
Email marketing
Event scheduling
Landing page
Lead management
Lead scoring
Market reports
Mobile app for analytics
Mobile marketing
Mobile marketing/SMS
Personalised communication
Physical advertising
Platform-optimised design
Segmented flows
Smart recommendations
Smart recommendations/AI
Social media
Social media integration
Split testing (A/B)
Webhook
Website builder
Website monitoring
Abandoned basket
Analysis & reports
Analysis of active customers & prospects
Automated advertising
Automated flows
Avoiding spam filters
Create campaigns
Create forms
Dashboard
Design templates
Email marketing
Event scheduling
Landing page
Lead management
Lead scoring
Market reports
Mobile app for analytics
Mobile marketing
Mobile marketing/SMS
Personalised communication
Physical advertising
Platform-optimised design
Segmented flows
Smart recommendations
Smart recommendations/AI
Social media
Social media integration
Split testing (A/B)
Webhook
Website builder
Website monitoring
Product features in Marketing Automation Software
Abandoned basket
Create forms
Event scheduling
Lead generation
Lead scoring
Personalised communication
Segmented flows
Split testing (A/B)
Webhook
Abandoned basket
Create forms
Event scheduling
Lead generation
Lead scoring
Personalised communication
Segmented flows
Split testing (A/B)
Webhook
Product features in Email Marketing Software
A/B test
Customisable design
Drag and drop
Link to online store
Marketing automation
Media library
Mobile-friendly
Personalised mailings
Reports and analysis
Segmentation
Templates
Transactional email
Welcome email to new customers
A/B test
Customisable design
Drag and drop
Link to online store
Marketing automation
Media library
Mobile-friendly
Personalised mailings
Reports and analysis
Segmentation
Templates
Transactional email
Welcome email to new customers
Reviews
Pros
Sending emails via Paloma works well. You get quick replies when you contact support.
Good support, good value, hassle-free service.
Sorry, no data yet.
Reviews
Cons
The fact that the events aren’t mobile-friendly. A great many people check their emails on their phones, and when we send out event invitations by email, there’s a risk that people won’t be able to register easily.
Handling images in the newsletter builder is a bit fiddly and restrictive.
Sorry, no data yet.
