What do I need to know about marketing automation?
A marketing automation tool helps you map the customer journey and understand what types of information, products, or services different customers are interested in from you. The goal is to ensure that no customer's interest wanes by continuously providing them with relevant information tailored to their interests. The buying journey can be a long process, so it’s important to have patience to understand your customers' behaviors on your website, for example. What information are they looking for? What do they click on? And how do you engage customers who haven’t made a purchase in a while?
With a marketing automation tool, all these questions become easier to answer. Automated marketing is like a whole science, and it is becoming increasingly important for various companies' sales and marketing departments. When you are faced with the decision to purchase and implement a tool to assist you, it’s important to evaluate what your goal is. How does the buying journey currently work? Do you have an existing tool? If so, where does it fall short? Welcome to us at BusinessWith to find the right BI tool for you today.
How should I think about marketing automation?
Marketing automation is like a deluxe version of email marketing . By this, we at BusinessWith mean that marketing automation automates your marketing so intelligently that you can send targeted campaigns to the "right customers" thanks to collecting information about their behaviors. For example, you can find out which customers download certain guides or PDFs from your website. Let’s say Sara from Company X downloaded a guide on how to dress best for a mountain vacation – then you know that, aha, Sara seems interested in outdoor experiences. Sara has provided her email address to receive the guide and has consented to receive other information from you. Then you can easily start sending other information – tailored for Sara and those customers who enjoy outdoor experiences.
The above is a simple example of what marketing automation can do for you, and for that, you need a tool that facilitates the work. You can find this by comparing different marketing automation tools right here at BusinessWith. Automating marketing in this way is becoming increasingly common and involves gathering information about prospects/leads and customers to engage them at the right time with the right type of information – ultimately to sell more. The whole idea is that companies should not let any leads go cold, but rather keep track of which customers need which type of engagement. Once you have gathered information and "monitored" customer behaviors, you can more easily know when, what, and how to try to sell a certain type of products or services.
To assist you, you obviously need a marketing automation tool – which you can find here in BusinessWith's comparison service, where you can read up, compare, and then choose the tool that suits your company best.
Quick Guide
Related categories to Marketing Automation Software
CRM SoftwareAuto Dialer SoftwareCPQ SoftwareCustomer Success SoftwareCustomer Survey SoftwareEmail Marketing SoftwareField Sales SoftwareLead Generation SoftwareMarketing Analytics SoftwareMarketing Automation SoftwareMarketing SoftwareOmnichannel Commerce SoftwareQuoting SoftwareRCS Messaging SoftwareRevenue Management SoftwareSales Enablement SoftwareSales Prospecting ToolsSubscription Management SoftwareList of 76 different Marketing Automation Software
Automate and digitise your business! Sales, service, case management, marketing or support? With Sweet, you manage all parts of your business from the same platform to simplify your daily work. Sweet, right? Security is of utmost importance to Sweet Systems and our customers. We are proud to be ISO 27001 certified. Our industry specialised solutions provide unlimited possibilities. We have honed o...
SuperOffice is your Nordic CRM provider and growth platform. With all standard applications connected to the same customer base, SuperOffice CRM combines all your customer-oriented processes - sales, marketing and customer service in a common technology stack.
Collect your data. Automate your customer journey. Drive growth with APSIS One. An easy-to-use platform for advanced personalisation with intuitive email, website, SMS and automation tools.
eMarketeer is the platform for those who want to create, automate and follow up on the entire customer journey - from first campaign to qualified lead. With support for newsletters, events, apps, lead scoring and CRM integration to SuperOffice and Dynamics 365, you are always in control. Simpler, smarter and more effective marketing.
The CRM system for those who want to get started quickly and then adapt to your growth rate. HubSpot includes everything, such as marketing automation, lead generation, and sales automation for a fixed monthly cost. Plus, you get free access to HubSpot support and integration to Outlook and Gmail. Suitable for all industries and can be linked to your other system support, such as ERP, digital cont...
Optimizely allows companies to keep track of all their websites on a single platform, providing a clearer overview and easier analysis of their e-commerce.
Marketing Automation and CRM system that includes consulting and an in-house MarTech team! Mainly for B2B. Sharpspring is the CRM tool that is customised to strengthen your Inbound Marketing and increase your sales.
Upsales is Sweden's fastest growing CRM that helps B2B companies. Upsales CRM helps B2B companies find new leads, win more business and generate additional sales with existing customers. Upsales is the obvious choice for fast-paced sales organisations that want a complete CRM with the ability to build on features like marketing automation and advanced sales reports. Accelerate your exploration and...
The marketing platform that takes you beyond standard email marketing to true marketing automation
The platform provides an autonomous marketing solution that uses active intelligence to define goals, create campaigns and optimise them in real time to increase sales.
A scalable SaaS ESP delivering AI-personalisation, audience segmentation, multi-channel orchestration and extensive integrations to manage email programmes and drive conversions.
A powerful cross-channel marketing tool that helps you deliver personalised campaigns to your customers. Using Adobe Campaign, you can aggregate customer data from different systems, devices and channels into a single profile. You can then deliver highly personalised and engaging campaigns to create meaningful connections. In addition, you can take advantage of Adobe's AI tool to help you learn mo...
Adobe Creative Cloud Marketing automates lead management, email campaigns, A/B testing and audience segmentation to maximise your marketing ROI.
Agentforce is an AI agent platform and builder that creates autonomous, low-code/no-code agents integrated with Salesforce CRM, Data 360, workflows and channels to automate tasks, personalize interactions and run campaigns.
Agentforce is an agentic AI platform within Salesforce Customer 360 that builds, deploys and supervises autonomous AI agents integrated with CRM, Data 360 and workflows to automate tasks, conversations and actions across channels.
A Danish provider of omnichannel marketing solutions. Agillic makes it easy to engage with your customers across channels and devices and create much more personalised marketing campaigns. The solution supports native integrations with Google, Facebook and Adform to help you improve and optimise your campaigns.
An end-to-end marketing platform with CDP, analytics, journey-automation and integrated email functionality to turn insights directly into targeted campaigns.
Arrigoo is a Customer Data Platform (CDP) that helps companies gather and activate their customer data in one place. The system integrates data from different sources such as website, CRM, email and other systems into a single customer profile. This gives companies a better overview of customer behaviour and makes it possible to work with segmentation, personalised campaigns and automated cross-ch...
Bloomreach Engagement is a complex marketing automation tool that allows you to create personalised email, SMS and mobile campaigns from a single platform. Take advantage of AI and real-time data to predict each customer's behaviour and connect with them through their preferred channel. The platform supports A/B testing and has in-built analytics dashboards to help you understand the success of yo...
Braze unifies first-party data, powers AI-driven personalization and orchestration across channels (email, mobile, web, ads), and enables real-time journeys and analytics to increase engagement and lifetime value.
Automate your mailings with Campaign Monitor's cloud-based digital marketing software solution. Take advantage of ready-made templates and drag-and-drop functionality that make it user-friendly to create effective marketing campaigns.
Clever Elements® is a comprehensive newsletter software for creating, sending and automating email campaigns - fully GDPR-compliant and with personalised support.
Intuitive newsletter tool for successful email marketing: create, automate and analyse your campaigns in compliance with GDPR and with high deliverability.
An integrated platform with messaging, service, marketing, payments and Agentic AI (HALO) to automate calls, accept payments and leverage customer data in real time.
Constant contact streamlines your company's email and social media marketing by bringing them together in a single cloud-based tool. With support for automatic welcome emails for new customers, analysis with real-time data and ready-made design templates.
Copernica offers a flexible marketing automation suite for email, segmentation, automation and deliverability - available as a cloud and on-premise solution.
Elaine offers AI-driven omnichannel marketing automation for real-time personalisation, seamless workflows and privacy-compliant customer engagement.
Dealfront is a go-to-market platform that provides data, tools and insights for sales and marketing teams to effectively generate leads and close deals. It combines multiple SaaS products to support the sales and marketing organisation with everything from identifying potential customers to engaging them with targeted B2B advertising, populating data in your CRM and advanced data collection.
An all-in-one, data-driven marketing automation platform with CDP, real-time segmentation, omnichannel journeys and open integrations.
With Dotdigital, you get an easy-to-use tool to deliver personalised marketing campaigns to your customers. Choose the right channel at the right time to drive customers to action and take advantage of intelligent automation to plan your campaigns. See what works and what needs to be improved using Dotdigital's email and SMS testing tool.
Drip's solution uses data and automation to personalise the marketing experience, create meaningful engagements and build long-term loyalty.
Eloqua is Oracle's marketing platform that creates personalised campaigns for your prospects and customers with great scalability, personalisation and automation.
The platform offers comprehensive software comparisons, detailed test reports and resources relating to newsletter and marketing automation.
Evalanche is a modular SaaS platform for marketing automation, email marketing and lead management with ISO 27001 certification and GDPR compliance, developed in Germany.
Enreach offers a global tool for marketing automation. Their advanced platform offers a wide range of features that help companies create more targeted marketing campaigns and effectively engage their audience. The primary features of Enreach.com's marketing automation platform include automated campaign planning, audience segmentation, lead tracking and analytical reporting. The analytical report...
A UK-based marketing automation platform delivering email, SMS, automation, analytics and managed services to accelerate customer journeys and revenue.
Get Response helps businesses grow their customer base by creating a visual and personalised customer experience. Let Get Response's marketing automation tools do the work for you, so you can focus on what you do best.
Platform for standardising marketing, sales and service with AI functions for business growth.
HubSpot is an integrated SaaS platform for marketing automation, CRM and customer service that supports growth with AI functions.
Inxmail is a modular SaaS platform for newsletters, transactional emails and marketing automation - GDPR-compliant, with visual workflows, integrations and extensive analysis functions.
Keap is a leading CRM and automation platform for small businesses with over 20 years of experience. The solution offers a complete package of contact management, sales pipeline, email and text marketing, automation workflows, appointment scheduling, invoicing and payment processing.
Klaviyo unifies customer data, email, SMS, push and AI agents to automate personalised marketing, customer service and analytics that drive revenue and retention.
Liana is a complete platform for corporate email marketing. With links to the online store, personalised messages and campaigns, and A/B testing, companies can create greater accuracy and value through their digital marketing.
We design and build marketing automations, AI agents and dashboards that speed up workflows, automate reporting and reduce manual work.
Magnity is an AI-powered marketing platform that helps businesses create, personalise and send campaigns across email, websites and social media. The platform makes it possible to reuse existing content, automate tasks and translate communications into different languages while maintaining brand control and quality. Magnity helps marketing teams work faster, more efficiently and more consistently ...
MailBlue is an all-in-1 SaaS platform for email campaigns, marketing automation, landing pages and CRM that lets you collect, segment and convert leads with smart flows and AI support.
A Dutch marketing automation platform and agency specialising in email campaigns, automation, segmentation, A/B testing and links to web shops and analytics.
As one of the most popular players in the market, Mailchimp offers businesses of all sizes a cloud-based and user-friendly tool for personalised and automated marketing.
Mailjet offers a simple drag-and-drop editor, powerful automation, A/B testing and deliverability tools for marketing and transactional emails.
A SaaS platform for AI-powered analytics and marketing automation: Capture customer data, analyse behavioural patterns and send personalised messages via email, SMS, push and web.
Improve your marketing and sales by engaging the potential customers most likely to make a purchase. Create automated marketing campaigns that remove manual and repetitive work.
Build brand, drive revenue, create impact. Marketo Engage is a leading system for managing your prospects and customers.
Mautic automates the process of finding and managing contacts through landing pages and forms, sending emails, text messages, web notifications, tracking social media and integrating with your CRM and other systems.
MrWork offers recruitment marketing automation and AI agents for candidate engagement, campaign automation, lead tracking and integration with existing ATS/CMS systems.
Omnisend is an email & SMS marketing automation platform for ecommerce that offers pre-built workflows, segmentation, templates, multichannel campaigns and integrations.
An all-in-one SaaS platform for campaign automation, email/SMS, CRM, payments and dynamic CMS functionality to automate and scale customer journeys.
A SaaS platform for customer orchestration: AI-driven segmentation, journey-orchestration, multichannel campaign execution and self-optimising A/B/n testing to personalise marketing at scale.
Oracle offers a comprehensive suite of cloud-based business applications with end-to-end processes, unified data and embedded AI to increase agility, reduce costs and drive innovation.
Paloma automates your company's email and newsletter marketing. Increase efficiency and quality by leveraging Paloma's data-driven personalisation, segment customer groups and create more value from your digital marketing.
Peytz Mail is a Danish-developed email marketing and newsletter platform that allows you to automate communication with your customers, members or subscribers effortlessly. With flexible templates, segmentation based on recipient behaviour and automated mail flows, you can send targeted newsletters, campaigns, transactional emails and more.
This software is a customised solution for event booking or class registration. R-Digital enables easy booking of events or class places via a user-friendly platform, as well as creating customised registration forms with necessary information. These features help you collect all relevant data and streamline the enrolment process. Furthermore, the platform can also be set up to send automated con...
Simple and powerful tool for GDPR-compliant newsletter dispatch, automation, reporting and contact management.
A B2C-focused marketing automation and customer data platform that builds single customer views, dynamic segments and AI-driven predictive models to deliver personalised Email, SMS, Push, retargeting and more.
Rule is a Swedish MarTech company with a global customer base, founded in 2007. Our end-to-end platform for email marketing, marketing automation and personalised SMS/RCS mailings makes it easy to automate and tailor communication with your customers.With powerful technology, unlimited customer data management and a user-friendly interface, you can easily create personalised messages. Rule works s...
SALESmanago lets you decide how, when and where to engage your customers. Design automation rules and increase sales by reminding customers of products visited or added to the basket. Run campaigns across multiple marketing channels, with dynamically adjusted offers and discounts. Customers working with SALESmanago report up to a 300% increase in contacts referred to sales teams and higher revenue...
An AI-driven marketing automation and personalization platform that unifies first‑party data, orchestrates cross‑channel journeys, and delivers predictive recommendations and pre-built tactics to scale personalised engagement.
Selligent Marketing Cloud is a powerful marketing platform with automation capabilities. Take advantage of AI and NLP to increase customer engagement and loyalty, and customise content uniquely to your customers' needs. With Selligent, your customers get the best possible experience at the perfect moment.
Sitecore helps you engage your customers with automated email and mobile marketing campaigns. Leverage Sitecore's powerful analytics and AI to optimise your marketing. The solution can be integrated with any e-commerce platform, website or CRM without external support.
Find out who is visiting your website and what interests them using Spotler's lead generation tools. In today's market it is important to be able to convert warm prospects into customers and Spotler can do this by mapping interests and scoring potential customers to identify who to prioritise and what their interests are. Marketing and other contact can then be customised to attract prospects and ...
A unified Marketing Cloud that centralises data, automates personalised campaigns across channels, and connects customer interactions for smarter decisions and better results.
A Customer Data Platform with Marketing Automation: centralise customer data, segment in real time and automate personalised email and omnichannel campaigns.
A customised tool for the company's e-commerce. Triggerbee automates and personalises the customer journey through the company's e-commerce to create a better customer experience and drive the company's sales. With features for lead generation, automated advertising and personalised communication.
A cloud-based marketing automation tool that frees up time and streamlines company marketing. Take advantage of this user-friendly cloud solution by minimising manual work. With features such as segmented feeds, campaign scheduling and automated advertising.
Voyado specialises in helping retailers create tailored and engaging customer experiences. Through its innovative platform, they can increase customer loyalty and drive growth for their customers. Voyado combines advanced AI technology and a powerful multi-channel communication solution, offered alongside insights and tools to automate and personalise marketing campaigns.
Unique and powerful solution that helps you automate your marketing, make better decisions with clear data and enhance the overall customer experience
Zoho offers powerful project management features for planning, tracking and automating complex projects.
What should I require from my marketing automation tool?
Here’s what you should require and what you should find out when acquiring a marketing automation tool:
- Support – what is included and what is not? Will you receive training?
- Is the tool mobile-friendly and responsive?
- Can the tool be integrated with other systems?
- What are the startup fees/commitment periods? Make sure you know about all costs!
- How flexible is the system? Does it have all the features you want and is it scalable?
At BusinessWith, we are happy to provide you with even more advice and tips on how to think about your marketing automation. Contact us – or start comparing tools here on our site.
Description of marketing automation functions
Lead Score
Personalised communication
Scheduling events
Segment flows
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