Agillic

Agillic is used to turn customer data into personalised communication, whether campaigns or trigger based, and often to improve acquisition, conversion, loyalty, and retention. A typical workflow is: a marketer defines a customer goal, combines relevant customer data and content, builds a personalised journey, activates it across channels such as email, SMS, and push, then uses engagement data to refine the next interaction.

Agillic users sign in to the web-based platform, where they work in the browser to configure customer data, content, segments, and journeys. Data is brought in from the organisation’s existing data sources and integrations, then modelled for use in communications. Users create and activate personalised flows in the interface; customer interactions and data are fed back into Agillic to inform subsequent communication.

With Agillic you can create personalised emails, SMS, app-push and in-app notifications. You can personalise content and messages for individuals and different customer segments, automate customer journeys and campaign flows, and build audience segments and export audiences for paid advertising. Agillic also enables personalised product, offer, or content recommendation.

Agillic is typically used by Nordic B2C organisation with lean marketing and/or CRM teams, who needs to deliver personalised communication at scale. Common industries include charities/NGO, energy, finance, media and publishing, retail, and more broadly membership and/or subscription-based businesses. The typical Agillic customer is not defined by traditional metrics like number of employees or revenue, but more so by number of contacts in their database, the frequency of communication, use of multiple channels, and their ambition to personalised communication.

Please contact us for pricing.

No, Agillic does not offer a free trial or plan.

Agillic is a strong choice for Nordic B2C organisations wanting to ensure full tech and data sovereignty and GDPR compliance. Built to scale, Agillic is the ideal upgrade for teams that have outgrown basic tools and are looking to achieve sophisticated personalisation and seamless omnichannel customer experiences without excessive technology or operational overhead. On the flip side, organisations only starting MA, will usually not appreciate the advanced capabilities.

Agillic is designed for efficient adoption and to seamless integrate with an organisations existing tech stack, and offers local support, documentation, and a network of implementation partners to help users get started. In a concrete example, Norwegian Morrow Bank went from integration to its first live campaign in 2.5 weeks. Data readiness is often a key factor, and the learning curve obviously becomes steeper with more advanced personalisation and orchestration.

Agillic is audited annually by Deloitte under ISAE 3000 Type 2 and operates an ISMS based on ISO/IEC 27001:2022 controls to ensure full GDPR compliance and robust data governance. All data is encrypted in transit and at rest, hosted exclusively in EU-based data centres with ISO 27001 certification and DDoS protection. Backups are performed daily across multiple sites. Agillic employs least-privilege access, regular vulnerability scans, penetration testing, and thorough vendor/subcontractor security risk assessments.

Agillic is owned by Agillic A/S, a Danish software company listed on the Nasdaq First North Growth Market Denmark (ticker: AGILC).

The CEO of Agillic is Christian Samsø, appointed in November 2024. Christian has broad experience within subscription-based and SaaS B2B businesses, and has held CEO-positions at e.g., Egmont Kids & Teens, Goodiebox, MapsPeople, Skandiaweb, and CBIT.

Agillic was founded in Copenhagen, Denmark, in 1999 by a group of marketers and agency people.