Why should I have a customer survey tool?
With the help of customer surveys, you as a company or organization can improve your services and products, which in turn makes it easier to retain existing customers. It’s about measuring customer experience (CX). By investing in a customer survey tool, everything becomes more structured, and the responses you receive become easier to analyze. The idea is that with the help of the surveys, you should be able to see what you can do better and where there may have been complete shortcomings. Customer surveys are also a benchmark for expectations – find out what your customers expect from you. However, different tools suit different companies. At BusinessWith, we list the tools available in the market today, so you can more easily find the best tool for your customer surveys.
Which survey tool should I choose?
Customer surveys aim to measure customer satisfaction (using NPS, Net Promoter Score) or customer experience (CX) to take action to improve your products and services. Today, there are several different tools for customer surveys. Most are cloud-based or web-based, as the idea is that usability should be high. How will you get your customers to actually respond to the survey? By providing them with a tool that is easy and convenient to use. But usability doesn’t stop there.
Feel free to compare the different survey tools to ensure that you also find the tool easy to use. What should the tool do for you? What do you want to measure? Welcome to compare the various customer survey tools directly with us at BusinessWith.
Quick Guide
Related categories to Customer Survey Software
CRM SoftwareAuto Dialer SoftwareCPQ SoftwareCustomer Success SoftwareCustomer Survey SoftwareEmail Marketing SoftwareField Sales SoftwareLead Generation SoftwareMarketing Analytics SoftwareMarketing Automation SoftwareMarketing SoftwareOmnichannel Commerce SoftwareQuoting SoftwareRCS Messaging SoftwareRevenue Management SoftwareSales Enablement SoftwareSales Prospecting ToolsSubscription Management SoftwareList of 29 different Customer Survey Software
With EasyQuest, developed in Norway, you can conduct professional employee and customer surveys quickly and easily - without any technical expertise. Choose from our standardised templates based on proven methodologies, adapt them to your needs and follow our step-by-step guide throughout the process. Get instant access to visual reports with clear charts. The platform is mobile-friendly, ensuring...
Learn more about EasyQuestQuestback is a leading feedback and experience management platform designed to help organisations unlock invaluable insights from their customers and employees. We empower businesses by transforming raw feedback into actionable intelligence, driving long-term, sustainable growth. What do we do and what makes us different? We don't just provide feedback tools - we provide the means to truly under...
Learn more about QuestbackSuccessful companies see every customer contact as an opportunity to deepen the customer relationship. We carry out all types of customer surveys - both the long-term customer relationship and directly after the customer has been in contact with your company. We help you gain more loyal customers and ultimately better business.
Learn more about Brilliant RelateConnectel is a multi-functional tool that is effective in customer research through its survey capabilities. Collect data easily through quick multi-channel mailings and put it into perspective against key metrics such as NPSs and CSIs to understand where the gaps and strengths are in customer management and the organisation as a whole. At the same time, Connectel also has access to several differ...
Learn more about ConnectelEnnova's Customer Experience Platform is a comprehensive solution designed to measure and improve customer relationships. With Ennova, businesses can easily collect, analyse and act on customer feedback throughout the customer journey. The platform offers features such as customised questionnaires, real-time reporting, advanced data analytics and ready-made templates that can be sent out quickly a...
Learn more about CUSTOMER EXPERIENCEEvasys is a survey system and can be used as a tool for customer surveys. Let respondents choose the way they want to answer, on mobile phones, paper or computer, and increase the chance of a high response rate. The possibility of anonymous responses and multilingual surveys increases the chances of collecting more responses to create informative reports and generate important insights into custom...
Learn more about EvasysA web-based survey solution that works great for conducting customer surveys. Use ready-made question templates with response options or optional answers in writing depending on the objective of the survey and easily reach out to customers through several different channels to achieve the highest possible response rate. The tool is available in all Nordic languages as well as several international...
Learn more about ExaminareFacitanalyse's customer survey tool is a powerful platform for collecting and analysing customer feedback. With this tool, organisations can easily create and send surveys, collect responses and gain valuable insights into customer experiences and satisfaction. The tool offers features such as customised questionnaires, real-time reporting, advanced data analysis and ready-made templates that can ...
Learn more about FACITanalyseThe national KyselyNetti offers online surveys completely free of charge. You can use your own theme, add your own questions, explanatory text and upload images to make your surveys exactly what you need. A link is created for each survey, which you can share as many times as you like, for example on your website or social media. Analysis of the results is easy and real-time, directly in the app. ...
Learn more about KyselyNettiLimeSurvey allows you to conduct customer surveys with ease and efficiency. With this platform, you can easily collect important customer data and gain in-depth insights into customer needs and wants. We offer customised survey templates designed to ensure accurate and relevant answers so you can make informed decisions.
Learn more about LimeSurveyNetigate is a customisable system that offers a good overview of the company's employees. Netigate offers API and SMS functions and also has an optional design for the employee survey.
Learn more about NetigateThis customer research tool can not only collect feedback on products, it can also share your product and its vision and features with customers to increase understanding of the product. Easily collect feedback through different channels and compile the collected information to create actions for improvement. A perfect tool to minimise customer churn and thus maintain and increase profitability.
Learn more about NooraOnlineUndersøgelse.dk is an intuitive and flexible platform for creating, distributing and analysing questionnaires. Companies can easily gather valuable feedback from customers, employees and other stakeholders using customised questionnaires and ready-made templates that can be sent out quickly. The platform offers real-time reporting and advanced data analytics, giving organisations deep insigh...
Learn more about OnlineUndersøgelseCreate panels where your customers can answer video-recorded questions and then have the opportunity to provide written answers or rank different options. Video interaction creates greater engagement among respondents, making this tool an interactive experience for customers. It also allows for quick follow-up questions via multiple distribution channels to gather all the feedback needed.
Learn more about Panelista"The Case Management customer service centre system from Puzzle is designed to help companies organise and streamline their customer service processes. Here you get a case management system with a focus on good customer service. Through the platform, you can utilise features such as live chat, standard reply function and the generation of statistics and reports on various customer service activiti...
Learn more about PuzzelCreate a survey easily by SMS. Create surveys and receive responses with Quriir's easy-to-use survey tool. For example, measure ongoing customer satisfaction or conduct a survey for a large target group at once.
Learn more about QuriiriA tool to maximise the impact of your customer research. Responsr automatically collects what customers think and gives you insights you can act on. It helps you create a better customer experience every day! Specialised for multiple industries, Responsr automatically measures the entire customer journey in an actionable way. Use your ambassadors to spread your reputation, identify, contact and im...
Learn more about ResponsrA cloud-based solution with good integration possibilities and mass mailing features for customer surveys. With SurveyLegend, different types of surveys can be easily created and designed according to your own preferences to be distributed in several different channels and create a high frequency of responses. Automatic reminders increase the chance of responses from customers without having to ca...
Learn more about SurveyLegendCollect customer data on a smaller or larger scale and capture the entire customer journey with Surveymonkey's customer survey system. Ask the right questions using ready-made templates designed to deliver the best possible results. Reach all customers across channels and use smart metrics like Net Promoter Scores to understand what's driving your success and what's missing to improve it with Surv...
Learn more about SurveymonkeySurveyPal is a Finnish service designed to help companies measure and manage customer satisfaction effectively. Its feedback processes enable continuous improvement of the company's business and customer experience. SurveyPal benefits companies that want to listen to their employees and improve employee satisfaction. SurveyPal provides a versatile and user-friendly solution that enables companies ...
Learn more about SurveyPalSurveyPlanet offers an excellent questionnaire creation tool suitable for all users, whether they are new researchers or experienced survey experts. It makes creating questionnaires quick and easy, saving users time. In addition, SurveyPlanet offers a user-friendly reporting tool that makes it easy to analyse the results. The application offers both ready-made questionnaire templates and the abili...
Learn more about SurveyPlanetSurvio is an excellent tool for creating surveys easily and for free. It's ideal for anyone working on surveys, whether they're in market research, marketing or writing a thesis. Survio is also a useful tool for entrepreneurs who want to find out more about their customers. Survio offers a wide range of surveys, including customer satisfaction surveys, market research, opinion polls and other onli...
Learn more about SurvioBy continuously gathering insights and feedback from customers, ThreeSixt Labs' customer footprint tool can show real-time results on the dashboard and link these to the company's KPIs. By doing this, quick actions can be taken on critical areas that are important to perform in and higher quality and profitability can be created. Through smart suggestions for questions and survey design, the compl...
Learn more about ThreeSixty LabsTouch & Tell uses unmanned terminals available 24/7 where customers can leave their feedback with a simple push of a button on symbols or a longer answer. This innovative customer research solution makes it easy to reach out to customers directly on the spot to collect feedback without contact details and in multiple locations at the same time. The collected responses can be tracked in real time a...
Learn more about Touch & TellTrustmary helps organisations generate new leads by collecting testimonials while creating the optimal website layout to attract new customers. This lead generation tool helps create the perfect website to generate new customers and sell products and services by building and testing different website templates to see which one is most successful. It then collects statistics for the process, which ...
Learn more about TrustmaryTypeform is a versatile survey tool that offers a wide range of features for creating different types of questionnaires. With Typeform, users can easily create clear and visually appealing questionnaires, as the tool allows you to focus on the layout and visual expression of the questionnaires. Typeform also offers a wide selection of ready-made questionnaire templates, making creating your own qu...
Learn more about TypeformA cloud-based marketing automation tool that frees up time and streamlines company marketing. Take advantage of this user-friendly cloud solution by minimising manual work. With features such as segmented feeds, campaign scheduling and automated advertising.
Learn more about UngappedWebropol is a Finnish survey and reporting application that offers versatile and advanced tools for creating and reporting surveys. It allows you to design and implement online survey projects quickly and easily. Webropol allows you to create and implement surveys quickly and easily. It also provides powerful tools for analysing and processing the data collected. The application is easy to use and...
Learn more about WebropolEmployee surveys are a powerful tool for HR professionals and management when the information is genuinely put to use. The days of once-a-year surveys that quickly end up in a folder are over. Build a culture of continuous improvement where staff expect surveys for their effectiveness alone. Staff surveys are typically and significantly larger than customer surveys. The main limitation on the cust...
Learn more about ZeffiQuick Guide
Measuring Customer Satisfaction with a Survey Tool
Customer satisfaction or customer loyalty is often measured through a quality metric, such as NPS (Net Promoter Score). Daring to measure customer satisfaction can provide you with many indications and hints on how you can improve your products or services. After all, how much do dissatisfied customers cost? And have you thought about what a dissatisfied customer might say about you, which could reduce the chances of attracting new potential customers? A satisfied customer, on the other hand, is an important ambassador for your company.
Before you start measuring customer satisfaction with a survey tool, you should establish a purpose and plan for what you will do with the responses or feedback you receive from your customers. How or when in the customer experience should you send out a customer survey? What will you do with the feedback you receive? Without a clear plan for what to do with the responses, it will be difficult to improve. How will you analyze the results, and how will the improvement or change process take place?
Take some time to compare customer survey tools before you choose a system or tool. BusinessWith will assist you along the way – we list the most popular customer survey tools available today. Welcome to start comparing now to choose the best customer survey tool for your business.
Description of product features
API
Automatic reminders
Flexible design
Multilingual surveys
Multiple distribution channels
Net promoter score
Ready-made templates
Reports and analyses



























