Brilliant Relate
Brilliant Future
Brilliant Relate occurs in the following categories
Description of Brilliant Relate
Brilliant Relate | Turn Customer Insights into Measurable Growth
Many companies collect customer feedback, but few succeed in turning it into tangible business changes that have a real impact on the bottom line. Brilliant Relate is an AI powered platform designed to bridge the gap between data and action. We help you not only measure the customer experience, but actively improve it to drive greater loyalty and profitability.
Listen smarter and act faster
With Brilliant Relate, you no longer have to drown in data. Our platform makes it easy to quickly create and launch surveys, whether you need ongoing transactional measurements after a purchase or strategic relationship surveys such as NPS. With our flexible question library and ready made best practice surveys, you can go from idea to launch in just a few minutes. Surveys that are quick to build and enjoyable for customers to complete.
AI that identifies risks in real time
Behind every number is a story. Our built in AI performs advanced text and sentiment analysis across customer comments at scale. It automatically identifies patterns, summarizes feedback, and acts as an early warning system. This enables you to identify churn risks and dissatisfaction before customers decide to leave. You can then take proactive action, protect valuable customer relationships, and prioritize the right initiatives across your product and service roadmaps.
Close the loop and build an action oriented organization
A result only creates value when it leads to change. Brilliant Relate includes a powerful close the loop workflow that makes it easy for the right person to follow up on customer feedback. With reminders and follow up tools, the system helps ensure that no customer goes unheard and that feedback actually contributes to an improved customer journey. You can track results live, respond instantly, and document actions taken, showing customers that their voice truly makes a difference.
Why choose Brilliant Relate?
• A complete view: Bring all your customer surveys and relationship measurements together in one platform for a complete picture of the customer experience.
• Real time AI insights: Identify churn risks and get guidance on faster actions without the need for manual analysis.
• Executive decision support: Turn data into a compelling, shareable story in minutes with ready made reports and visual dashboards that demonstrate the ROI of your customer initiatives.
Brilliant Relate is built for CEOs, CX leaders, and marketing executives who want to stop guessing and start acting. By understanding what truly drives customer loyalty, you can optimize your resources and focus them where they have the greatest impact on growth.
Want to see how Brilliant Relate can help your organization retain more customers? Book a demo today and discover how we can stop churn before it starts.
Company size
What size of company is this software suitable for?
1-500+
Mobile app
Is there a mobile app?
Support
How can you contact the supplier?
Education
How can you train the customer?
Test period
Can I get a free trial?
Yes
No
Price from
List price from supplier:
15 000 SEK/year
Software from the same supplier
What other software does the supplier have?
What customers say about Brilliant Relate
We use both the employee and customer relationship modules, and these tools have provided valuable insights into how our employees are doing – and how their performance impacts the customer experience. With Brilliant’s intuitive analytics tools, we...
Swelex
Tommy Ahlsved
Managing Director
The survey process was smooth and the support from Brilliant invaluable. Using their tool for both customer and employee feedback, we gained clear insights and could respond quickly, which strengthened trust and engagement with our customers.
BT Trailerparts
Nina Wiklund
Sustainability and Quality Manager
Why do business with Brilliant Future?
Why choose Brilliant Relate?
Identify churn risks in real time with AI
Our AI powered text and sentiment analysis automatically detects patterns and hidden warning signals in customer feedback. This enables you to take proactive action and address dissatisfaction before customers leave, directly protecting your revenue.
Turn insights into action with Close the Loop
The platform goes beyond the numbers. Automated workflows create action plans with clear ownership and reminders, ensuring that feedback leads to tangible improvements throughout the customer journey and that no customer goes unheard.
Speed and ease of use for the entire organization
Go from idea to survey launch in just a few minutes with ready made best practice surveys. Visual dashboards and ready made PowerPoint reports turn complex data into a compelling, shareable story that helps leadership make the right strategic decisions.
Why choose you as a supplier?
- World class support, with one of the fastest response times in the industry
- Consulting services tailored to your needs and growth ambitionsWe provide expert consulting services tailored to your organization’s specific needs, helping you turn insights into action and accelerate growth.
- Your complete partner across the entire employee and customer journeyBeyond customer surveys, we also offer employee surveys and leadership development, giving you one trusted partner for both customer and employee experience.
How do you position yourself on the Swedish market?
Brilliant Relate is positioned between simple free survey tools and complex enterprise platforms that require extensive consulting and implementation. We are the solution for Swedish organizations that want to work strategically and data driven with customer experience, while requiring a platform that is scalable, user friendly, and fast to implement without the need for complex IT projects.
What sets us apart from the competition?
• From measurement to meaningful action: Many competitors deliver dashboards and charts; we deliver solutions. Through our built in Close the Loop workflow and AI powered action plans, we ensure that feedback does not get stuck in a report, but becomes a concrete task assigned to the right person within the organization. We make it easy to move from insight to tangible improvements across the customer journey.
• AI insights that save time and help retain customers: Our advanced AI powered text and sentiment analysis is one of our key strengths. Instead of manually reviewing thousands of responses, our AI summarizes the key drivers behind the customer experience in real time. This enables you to identify churn risks and dissatisfaction long before customers decide to leave.
• Simplicity meets deep expertise: We combine the power of an advanced analytics platform with the simplicity of a modern SaaS solution. With ready made best practice libraries and intuitive dashboards, you can launch surveys within minutes, while still gaining access to in depth benchmarking and analytical support that demonstrates the ROI of your customer experience initiatives.
• Local expertise and trusted partnership: As an established player in the Swedish market, we provide the reassurance of local support, GDPR compliance, and a deep understanding of the Swedish business landscape and customer behavior.
What needs and challenges does Brilliant Relate solve for the customer?
1. From data overload to actionable insights
Many companies collect customer feedback but struggle to understand why customers are dissatisfied. Brilliant Relate uses AI to automatically analyze open text responses and turn large volumes of data into clear, actionable improvement opportunities. Example: An organization notices that its NPS is declining. The AI analysis immediately identifies a specific weakness in the onboarding process, allowing the organization to address the issue straight away.
2. Stop churn before it happens
Losing customers is costly. Brilliant Relate identifies warning signals in real time and flags dissatisfaction as soon as it emerges, rather than months later. Example: When a key customer leaves negative feedback, an automatic alert is sent to the responsible account manager. The customer is contacted immediately, the issue is resolved, and the cancellation is prevented.
3. Make customer insight part of everyday operations with Close the Loop
Customer surveys often end up buried in a PDF report. Our Close the Loop functionality creates automated action plans with clear ownership directly within the platform. Example: A customer service manager sees in their dashboard that customers are requesting a specific feature. The insight is immediately shared with the product team through the platform, and the improvement is prioritized in the next development cycle.
4. Prove the ROI of customer experience
It can be difficult to quantify the business value of customer experience initiatives for senior management. We help you connect improvements in NPS to reduced customer churn and increased revenue. Example: By comparing customer satisfaction with purchasing data, a CEO can see exactly how each increase in NPS points contributes to the company’s growth.
What do others think of the software?
Reviews and ratings about Brilliant Relate
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Value for money
How satisfied are you overall?
Integration
Communications Officer•
Medium enterprise (101-500)•
Verified person•
Sweden•
September 2026
What do you like most?
The tool is simple and intuitive to use, and it has been easy to get started – both in terms of monitoring the survey and managing it in practice whilst it is underway. Furthermore, we have received excellent support from Brilliant throughout all the preparatory work and technical set-up.
What do you like least?
What we perhaps miss most is the ability to link a respondent to several contact persons; several of our property managers have clients who rent premises in multiple regions or towns, and in such cases we currently have to select and share insights or responses amongst ourselves, where two or three property managers need to access responses that are currently only visible to one user.
What business-critical problems do you feel Brilliant Relate solves?
It makes it easier for our property managers to engage with clients; the tool acts as a support system where we can gather insights and clearly see where we can improve in our day-to-day work.
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Value for money
How satisfied are you overall?
Comment from software owner
Sales Manager•
Small business (11-100)•
Verified person•
Sweden•
April 2026
What do you like most?
Clear summaries after completion of the survey that make it easy to take action. Easy tool to work with before the surveys and good service from your staff.
What do you like least?
What business-critical problems do you feel Brilliant Relate solves?
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
Comment from software owner
Frequently asked questions about Brilliant Relate
Overview
Brilliant Relate is a customer experience (CX) and survey platform that measures NPS, CSAT, and customer loyalty. The platform combines survey questions, AI-driven text analytics, and real-time management to help organizations understand what drives loyalty and prevent customer churn.
Brilliant Relate is used to understand customer sentiments, identify why they stay or churn, and prevent customer loss. A typical workflow: The platform sends a survey broadly or to a specific segment. Responses are analyzed in real time using text analytics, flagging any customer dissatisfaction immediately. Teams close the loop by contacting the customer, resolving the issue, and logging the action in the system, while management uses the insights to drive strategic decisions.
Function & Usage
Users sign in to Brilliant Relate and are greeted by an intuitive dashboard. Data is gathered through surveys sent via uploaded contact lists or automated integrations. Within the interface, users click to explore analytics and insights, or drill down into individual customer responses to review text comments. Designated team members can then follow up with customers and log the interaction directly in the platform.
The platform continuously measures Net Promoter Score (NPS) over time and automatically analyzes the underlying drivers affecting customer satisfaction and churn risk. Powered by AI-driven text and sentiment analysis, the system categorizes topics and emotions within open-text responses. When dissatisfaction is detected, the team can contact the customer directly, manage the case, and document actions directly within the platform.
Brilliant Relate is used by CX managers, Chief Customer Officers, marketing directors, sales directors, and CEOs amongst others. The system is specifically tailored for B2B and B2C companies where long-term customer relationships and low churn are critical to profitability.
Pricing
Brilliant Relate is offered in three pricing tiers depending on the organization's needs: Essential: From SEK 1,250/month. Ideal for smaller teams looking to get started with NPS and AI summaries. Premium: From SEK 2,450/month. For growing companies requiring multilingual surveys, segment analysis, and automated reporting. Enterprise: Custom quote. Designed for larger organizations with complex requirements for SSO, flexible integrations, and advanced data management.
No, but you can try a fictitious demo account and click around in the platform to see what it looks like!
Evaluation
Brilliant Relate is an excellent fit for B2B and B2C organizations looking to take a data-driven approach to customer loyalty and churn prevention. The platform's greatest strength lies in its combination of validated questions, AI-driven driver analysis, and "Close the Loop" tools. This ensures organizations don't just receive an NPS report, but automatically uncover what truly impacts loyalty and can act on dissatisfaction signals in real time.
Brilliant Relate has a low barrier to entry and typically requires anywhere from a few hours up to a few days for onboarding, depending on the chosen tier. Fast digital onboarding is offered for the base package, while more advanced setups include personalized technical onboarding.
Brilliant is ISO 27001 certified and fully compliant with GDPR. Personal data is encrypted, anonymized, and stored within the EU in Microsoft's cloud environment. This is backed by deep expertise in information security and data protection.
Company & Trust
Brilliant Future AB owns and operates Brilliant Relate, a platform used for customer surveys within Brilliant's Customer Intelligence offering. Brilliant Future AB is listed on Nasdaq First North Growth Market.
The CEO of Brilliant Future is Ulrika Frimmel. Ulrika holds a Master’s degree in Human Resources from Stockholm University. She has previously held HR roles at Ericsson, Infineon, and Microsoft, where she was most recently also responsible for business development.
Stockholm, Sweden, 2018. Brilliant Future AB was formed through a merger between Netsurvey and Bright Relation AB. The company offers Brilliant Engage, featuring AI-driven dashboards and concrete action recommendations.
Brilliant Relate product features
Online Survey Tools
Adaptive forms
Customizable Design
Mobile Optimization
Multilingual Support
Multiple distribution channels
Real-time Analysis
Template Library
Customer Survey Software
API
Automatic reminders
Flexible design
Multilingual surveys
Multiple distribution channels
Net promoter score
Ready-made templates
Reports and analyses
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About Brilliant Future
We offer solutions for both customer and employee surveys, supporting you every step of the way, from measuring and analyzing feedback to turning insights into action.
At Brilliant, we believe data only becomes valuable when it is connected to your business, your people, and your goals. When insights can be put to use, turned into concrete actions, and create real value.
We help companies grow, not by collecting more data, but by turning it into smart, actionable insights.
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