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DealJourneyCRM

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Description of DealJourneyCRM

Subscription first CRM system focused on the Nordic SaaS market. Modern CRM based on AI with a focus on SaaS companies' need for an overview of the customer journey and key metrics that increase the value of insights into customer needs, upsell potential, churn patterns, average customer value, lead conversions and much more.

Company size

What size of company is this software suitable for?

1-500

Mobile app

Is there a mobile app?

Support

How can you contact the supplier?

Education

How can you train the customer?

Test period

Can I get a free trial?

Yes

No

What do others think of the software?

Reviews and ratings about DealJourneyCRM

Ease of use

Cooperation with the supplier

Support and service

Range of functions

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

COO•

Microenterprises (1-10)•

Verified person•

Denmark•

June 2026

What do you like most?

It’s easy to use and meets all our needs in terms of activities, pipeline management, subscription management, overviews and support cases. We save a lot of clicks compared to our old system (webCRM), and the DealJourney team is incredibly responsive and implements feedback and suggestions for improvement in no time at all.

What do you like least?

It’s a new system, so there are areas that are constantly being improved, but it isn’t 100% perfect from the outset. However, the team behind it is very responsive and quickly fixes any issues so that the system works better than many others as soon as they’re identified.

What business-critical problems do you feel DealJourneyCRM solves?

We manage subscriptions for our various customer types and have a much better overview of this than before, including integration with e-conomic. We handle support via DealJouney, which saves us a lot of clicks and makes the support process much easier than I’ve experienced with other systems. Easy integration with Exchange for calendars and email.

Ease of use

Cooperation with the supplier

Support and service

Range of functions

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

Senior digital marketer•

Microenterprises (1-10)•

Verified person•

Norway•

May 2026

What do you like most?

How fast the team in DealJourney is to fix deficiencies or customise as needed, there is very good follow-up during the onboarding process.

What do you like least?

Slightly lacking in marketing services compared to major players, desire and ability to have multiple pipelines.

What business-critical problems do you feel DealJourneyCRM solves?

Most things!

Ease of use

Cooperation with the supplier

Support and service

Range of functions

Customisation and flexibility

How satisfied are you overall?

Comment from software owner

General manager•

Microenterprises (1-10)•

Verified person•

Norway•

May 2026

What do you like most?

We chose DealJourney because it's a new, flexible and very effective tool for working with customer follow-up. Listening, solution-orientated and forward-looking are words that are easy to use when describing Erik and the team at DealJourney. We look forward to growing together with DealJourney.

What do you like least?

Nothing :)

What business-critical problems do you feel DealJourneyCRM solves?

An effective customer dialogue!

Ease of use

Cooperation with the supplier

Support and service

Range of functions

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

Comment from software owner

Frequently asked questions about DealJourneyCRM

Overview

DealJourney CRM is a CRM system specifically designed for SMEs. Like competitors such as Pipedrive and HubSpot, it offers an end-to-end platform to manage the customer journey from first contact to renewal. The system makes it easy to collect data on leads, customers and subscriptions in one place, providing better insight and the opportunity for proactive follow-up and upselling.

DealJourney CRM is used to manage the entire customer journey from leads to appointments and renewals. Throughout the process, the system monitors customer data, helping teams understand customer behaviour and adapt follow-up to reduce churn and increase the value of each customer relationship. Since we're a flexible system, it can be used for almost anything. If we don't have it, we can make it.

Function & Usage

DealJourney CRM is used via the browser and works well on mobile too. Users log in, immediately gaining access to an overview of the customer journey. They can easily click through different stages of the sales pipeline, where they drag and drop deal cards. Data is entered manually via forms, or automatically retrieved from emails, calendars and web forms through built-in integrations. The system also connects to existing market data and accounting programmes to ensure you always have reliable information. Dealy, our AI assistant can also help you.

With DealJourney CRM, you can generate sales reports, create detailed pipeline overviews for each sales stage and export customer data to accounting systems. You can also collect and store signed contracts digitally and generate automatic follow-up emails for subscription renewals. The system gives you insights through dashboards that show KPIs and customer engagement in real time. Workflow automations and Dealy (AI assistant) ensure you can make the system work for you. Put data in and get more back. The system delivers value.

DealJourney CRM is often used by companies with 3-200 employees. Typical roles include Sales Manager, Customer Advisor, Marketing and Account Executive, Support who all register activities, cases and follow up the pipeline. The system is designed to support companies focusing on the customer journey and increasing customer value.

Pricing

DealJourney CRM has a starting price of 299 NOK per user per month. This includes good basic features for managing the customer journey. Invoicing takes place monthly, quarterly, half-yearly or annually, depending on what best suits your business. For specific needs or customised solutions, it is possible to get a price on request, as the cost can vary based on the number of users and integrations.

Yes, DealJourney CRM offers a free 14-day trial that provides full access to all features for up to 10 users. After the trial period, a paid subscription is required for further use and there is no permanent free version available.

Evaluation

DealJourney CRM is a perfect fit for SMBs in Norway that sell or follow up and want a solution that gathers the entire customer journey in one place. Its greatest strengths are its rapid implementation and the ability to gain insight into customer behaviour through real-time data, which reduces churn. We listen to customers and constantly develop the system according to what customers and the market are doing.

It normally takes less than one working day for a new user to get started with DealJourney CRM, including setting up an account and importing existing contacts. It's all about getting started, then growing with the system. Start with the core features, then build with automations, templates and reports.

DealJourneyCRM is hosted in a data centre in Stockholm, Sweden, which ensures that personal data is kept within the GDPR scope. Access control is implemented through role-based or page-based rights at deal and record level. All communication is encrypted with TLS 1.3 and backups are taken daily and stored for 7 days. This gives you peace of mind when processing sensitive data.

Company & Trust

DealJourney CRM is owned by DealJourney Aps, a company founded in 2025. The company focuses on CRM solutions for the SME market with products and is not listed on the stock exchange. The company also has a Norwegian company DealJourney AS

The CEO of DealJourney CRM is Thomas Pierog. Prior to becoming CEO, he was a product owner in webCRM and Tribe in a Danish and Belgian company, where he worked for the last 8-10 years.

DealJourney CRM was founded in 2025 in Denmark by 3 seasoned CRM specialists with over 30 years of industry experience. Andreas Lundmark from Sweden, Erik Sagen from Norway and Thomas Pierog from Denmark.

DealJourneyCRM product features

CRM Software

API integration

Calendar integration & reminder

Call directly from CRM

Call lists

Contact/ prospect handling

Create documents & agreements

Dashboard - Sales overview

E-mail campaigns

e-signature

Education

Integrated sales processes

Lead generation via the web

Lead Score

Pipe management

Reminder

Retailers

Sales forecasts & data

Send newsletter from CRM

Track leads

AI Tools

Data Ingestion and Pipeline Support

Human-in-the-Loop Validation

Model Management and MLOps

Multi-Modal Handling

Result Transparency (Explainable AI)

Security and Audit Logging

Auto Dialer Software

Campaigns

Contact history

Dashboard

Statistics and analysis

Quoting Software

Customer register

Digital signing

Event log

Integration modules

Offer as PDF

Offers for invoices

Overview of offers

Quotation templates

Send via E-mail

Support for ROT/RUT

Field Sales Software

Budget forecast

Case management

Customer signing in the field

Data transfers

Interaction tracking

Manage leads

Personal profiles

Territory management

Customer Success Software

Automated analyses and reports

Automatic Call to Actions

Calculates customer default risk

Customer 360

Customer Health Scores

Dashboard

Integration modules

Offers own Customer Success Manager

Playbook

Synchronization with E-mail

Revenue Management Software

Analysis tools

API

Automatic mailings

Billing

Churn management

Different currencies

Different payment methods

Self service

Sales Enablement Software

Calendar integration and reminders

Contact and prospect handling

Creating documents and agreements

Dashboard

E-mail campaigns

Pipe management

Sales forecasts

Statistics and reports

Subscription Management Software

Analysis tools

API

Automatic mailings

Churn management

Different currencies

Different payment options

Invoicing and payment

Price adjustment

Self-service

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