Creatio
Creatio occurs in the following categories
Description of Creatio
Creatio is a global vendor of a no-code platform for workflow automation and CRM (Customer Relationship Management) with AI and AI agents at its core. The platform enables organizations to automate business processes, build applications, and use AI-powered agents to improve efficiency and enhance customer experiences. Creatio’s product offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), AI agents, workflows for 20 industry verticals, and marketplace add-ons.
- Sales Creatio – an end-to-end platform for sales process automation that enables companies to automate the entire sales cycle, from leads to repeat sales, and manage sales processes of varying complexity—from fast e-commerce transactions to complex B2B sales. The platform also includes AI agents that help sales teams analyze data, generate content, identify next best actions, and automate routine tasks.
- Service Creatio – an omnichannel platform for automating customer service workflows, accelerating service delivery, and improving customer interactions. The platform enables organizations to create process-oriented user interfaces, use AI and AI agents for case classification and routing, automate customer communication through chatbots, and execute case-specific workflows based on SLAs and standardized service processes.
- Marketing Creatio – a ready-to-use platform for automating marketing campaigns and lead management workflows without code (no-code). The platform includes AI capabilities and AI agents that help organizations create content, analyze campaign performance, segment audiences, and optimize customer journeys.
- Studio Creatio – a no-code platform for workflow automation and business application development. The platform enables users to build powerful applications in hours or minutes instead of weeks, and to create and configure AI agents using natural language and visual design tools.
Creatio products can be purchased separately or as a unified CRM solution to automate customer-related and industry-specific workflows using no-code tools and AI-driven agents.
All Creatio products include no-code tools, AI capabilities, and out-of-the-box functionality that help organizations digitize workflows, improve customer and employee experiences, and increase efficiency across business units. Creatio enables non-technical users to create business applications and AI-driven automation without coding using a no-code UI builder and visual drag-and-drop design tools.
Creatio also provides a marketplace with ready-to-use solutions, integrations, AI components, and templates for various use cases.
Company size
What size of company is this software suitable for?
101-500+
Mobile app
Is there a mobile app?
Support
How can you contact the supplier?
Education
How can you train the customer?
Test period
Can I get a free trial?
Yes
No
Price from
List price from supplier:
Starting at $25 user / month
Why do business with ?
How do you position yourself on the Swedish market?
In Sweden, Creatio is typically positioned as a no-code CRM and workflow automation platform with strong AI capabilities, designed for organizations that need flexibility and process customization. It stands out in the market by combining CRM functionality with a no-code platform that allows both IT teams and business users to build applications and automate workflows without extensive coding.
Many companies evaluate Creatio as an alternative to platforms such as Salesforce or Microsoft Dynamics 365 when they are looking for a system that can be adapted to complex processes and industry-specific workflows. Its AI features and AI agents are also becoming an important differentiator, helping organizations automate tasks, analyze data, and support decision-making.
What needs and challenges does Creatio solve for the customer?
Creatio helps organizations solve challenges related to fragmented systems, manual processes, and inflexible CRM solutions. It enables companies to centralize customer data, automate workflows, and manage sales, marketing, and service operations on one platform.
With its no-code tools, both IT teams and business users can quickly customize processes and build applications without heavy development. Creatio also uses AI and AI agents to analyze data, recommend next steps, and automate routine tasks, helping teams work more efficiently and focus on higher-value activities.
What do others think of the software?
Reviews and ratings about Creatio
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
CRM Solutions Consultant•
Microenterprises (1-10)•
Verified person•
Germany•
June 2026
What do you like most?
I particularly liked the intuitive low-code development, the high level of flexibility in process design, and the ability to combine CRM and workflow automation on a single central platform.
What do you like least?
As the software offers a wide range of functions, it may take some time to get to grips with it. Furthermore, complex customisations may occasionally require technical expertise.
What business-critical problems do you feel Creatio solves?
We use Creatio to digitise and automate our sales, service and business processes. This has enabled us to reduce manual tasks, centralise information and improve collaboration between teams, resulting in more efficient processes and greater transparency.
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
CEO•
Small business (11-100)•
Verified person•
Germany•
June 2026
What do you like most?
The flexibility of the tool
What do you like least?
Creatio is not yet as well known as its competitors in the DACH region
What business-critical problems do you feel Creatio solves?
UX, process automation, efficiency, ROI, go-to-market
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
Managing Director•
Medium enterprise (101-500)•
Verified person•
Germany•
June 2026
What do you like most?
Creatio impresses as a modern CRM and no-code platform because customer processes can be quickly modelled, adapted and integrated without being forced into rigid standard software logics.
What do you like least?
Creatio is very powerful, but requires a clean functional and technical concept for more demanding scenarios. Companies should therefore consider the platform not just as a ready-made standard CRM, but as a configurable business platform. For smaller organisations or very simple CRM requirements, the range of functions may initially appear somewhat extensive. In addition, experienced implementation support is advisable for complex integrations and data models.
What business-critical problems do you feel Creatio solves?
In our view, Creatio primarily solves business-critical problems relating to fragmented customer data, manual processes, a lack of transparency and CRM systems that are too rigid. Companies can map, automate and flexibly adapt sales, service and marketing processes centrally. This results in better controllability, faster response times and higher process quality.
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
Creatio product features
CRM Software
API integration
Calendar integration & reminder
Call directly from CRM
Call lists
Contact/ prospect handling
Create documents & agreements
Dashboard - Sales overview
E-mail campaigns
e-signature
Education
Integrated sales processes
Lead generation via the web
Lead Score
Pipe management
Quote configurator/CPQ
Reminder
Retailers
Sales forecasts & data
Send newsletter from CRM
Social media integration
Track leads
Low-Code Development Platforms
Analysverktyg
API
Application development for mobile
Built-in security measures
Drag and drop functions
Interface for different devices
Ready-made templates
Visualized processes
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About
Creatio is a global vendor of an agentic CRM & workflow platform with no-code and AI at its core. Millions of workflows run on Creatio daily, supporting thousands of clients in 100 countries. Genuine care for clients and partners is at the heart of their DNA.
Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The company provides a Financial Services CRM platform, plus industry workflows across 19 verticals and a range of marketplace add-ons. Creatio is recognized as a Leader and Strong Performer in Gartner and Forrester reports and earned outstanding peer-to-peer reviews.
Creatio's customers enjoy the freedom to own their automation. Business users without technical skills can build and deploy applications and AI agents with natural language and visual no-code designers. Creatio’s no-code approach delivers unprecedented time-to-value even for highly complex workflows. Creatio delivers the fastest time-to-value, reduced TCO, and immediate business impact through its agentic no-code platform, combining best-in-class CRM applications with ready-to-use AI agents.
Creatio is headquartered in Boston, MA, with 850 employees in ten offices across 25 countries. It has long-lasting relationships with thousands of customers, including Colgate-Palmolive, City of Boston, Purple Bricks, BNP Paribas Group, Howdens, as well as over 500 partners worldwide.
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