webCRM
vs
Creatio

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Company size

Number of employees

Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)

Platform

Cloud service
On-premises
Mobile app
Cloud service
On-premises
Mobile app

Price information

Free trial
Price from

-

Module pricing
Subscription pricing
Licence pricing
Free trial
Price from

Starting ...

Module pricing
Subscription pricing
Licence pricing

Product features in CRM Software

API integration
Built-in reminders
Calendar and activity integration
Call directly from CRM (click-to-call)
Call lists
Contact/prospect management
Create documents & contracts
E-signature and contract management
Education
Email marketing module
Integrated and digitised sales processes
Lead generation via the web
Lead scoring
Lead tracking
Pipeline management
Quote configurator/CPQ
Reporting and real-time sales forecasts
Resellers
Sales dashboards and KPI tracking
Send newsletter from CRM
Social CRM (social media integration)
API integration
Built-in reminders
Calendar and activity integration
Call directly from CRM (click-to-call)
Call lists
Contact/prospect management
Create documents & contracts
E-signature and contract management
Education
Email marketing module
Integrated and digitised sales processes
Lead generation via the web
Lead scoring
Lead tracking
Pipeline management
Quote configurator/CPQ
Reporting and real-time sales forecasts
Resellers
Sales dashboards and KPI tracking
Send newsletter from CRM
Social CRM (social media integration)

Why do companies choose you?

Why choose your system?

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Why choose your system?

  • People and AI agents work in one platform. Sales, Marketing, and Service each include prebuilt AI agents, such as account research, meeting preparation, lead scoring, audience segmentation, and case resolution suggestions. Creatio AI Studio lets teams build custom agents with audit trails, human approval steps, and a choice of LLMs.
  • Business teams change processes themselves. The no-code environment, with a BPMN-based process designer and dynamic case management, means workflow changes don’t wait on a development queue.
  • Pricing that doesn’t scale per seat. The Unlimited plan has no limits on users, agents, applications, workflows, or API calls. AI agent execution is still metered through AI Credits.
  • Industry workflow packages for 20 verticals, plus 500+ apps and connectors on the Marketplace.
  • Security and compliance: SOC 2 Type II, ISO 27001, ISO 27017, and ISO 27018, with a choice of hosting region or on-premise deployment.

It is not the right choice for small teams or simple contact management. The minimum purchase is $10,000 per year with a standard three-year term.

Why choose you as a supplier?

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Why choose you as a supplier?

  • Onboarding, self-paced training, and strategic consulting are included in the license. A network of 500+ certified partners handles implementation, which is billed separately.
  • Customers span financial services, manufacturing, high tech, and the public sector. Thousands of organizations in 100+ countries use the platform.
  • References include PSI Software (Berlin), which went live 3-4x faster than a typical CRM implementation after evaluating 30 vendors, and Lohmann (Neuwied), which unified 27 international sites in 18 months.
  • Creatio is named a Leader in the 2024 Forrester Wave for Low-Code Platforms for Citizen Developers and a Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation.

How do you position yourself in the market?

Sorry, no data yet.

How do you position yourself in the market?

Creatio is typically positioned as a no-code CRM and workflow automation platform with strong AI capabilities, designed for organizations that need flexibility and process customization. It stands out in the market by combining CRM functionality with a no-code platform that allows both IT teams and business users to build applications and automate workflows without extensive coding.

Many companies evaluate Creatio as an alternative to platforms such as Salesforce or Microsoft Dynamics 365 when they are looking for a system that can be adapted to complex processes and industry-specific workflows. Its AI features and AI agents are also becoming an important differentiator, helping organizations automate tasks, analyze data, and support decision-making.

What needs and challenges do you solve for the customer?

Sorry, no data yet.

What needs and challenges do you solve for the customer?

Creatio helps organizations solve challenges related to fragmented systems, manual processes, and inflexible CRM solutions. It enables companies to centralize customer data, automate workflows, and manage sales, marketing, and service operations on one platform.

With its no-code tools, both IT teams and business users can quickly customize processes and build applications without heavy development. Creatio also uses AI and AI agents to analyze data, recommend next steps, and automate routine tasks, helping teams work more efficiently and focus on higher-value activities.

Reviews

Based on 17 reviews

Based on 8 reviews

Ease of use
4.6
Collaboration with the supplier
4.8
Support and service
4.8
Range of features
4.4
Customisation and flexibility
4.5
Integration
4.1
Value for money
4.6
How satisfied are you overall?
4.7
Ease of use
4.9Highest
Collaboration with the supplier
5.0Highest
Support and service
4.9Highest
Range of features
5.0Highest
Customisation and flexibility
5.0Highest
Integration
4.8Highest
Value for money
4.9Highest
How satisfied are you overall?
4.8Highest

Reviews

Pros

We work internationally and use webCRM across borders, which works really well. The system supports our need to have a unified platform where we can follow up on customers and candidates across markets. In addition, we have integrated it with our recruitment system, TalentTech, which makes our workflows even more streamlined. We also use webCRM to send out invitations to network meetings, which works easily and efficiently.
The best thing about webCRM is how intuitive and user-friendly it is - both for sales and finance. The platform is extremely flexible and allows us to customise workflows, dashboards and reporting to match our specific needs. This makes it easy to keep track of customer activities, sales pipeline and follow-ups. The Outlook integration and automatic reminders have really streamlined our processes and strengthened our collaboration across teams. In addition, the support is top notch - fast, competent and always helpful.
I particularly liked the intuitive low-code development, the high level of flexibility in process design, and the ability to combine CRM and workflow automation on a single central platform.
The flexibility of the tool

Reviews

Cons

The biggest drawback is that the system cannot generate statistics and reports across countries with automatic conversion to the same currency. This makes it difficult to compare performance across markets. In addition, we find that the built-in e-sign solution doesn't quite match our needs - so we are now integrating with Addo Sign, which gives us more options.
There are some features that take some getting used to, especially if you haven't worked with CRM systems before. But fortunately, webCRM compensates for this through good guides and easy access to support. Over time, this becomes an advantage because you can configure most things yourself without the need for external consultants.
As the software offers a wide range of functions, it may take some time to get to grips with it. Furthermore, complex customisations may occasionally require technical expertise.
Creatio is not yet as well known as its competitors in the DACH region