webCRM
vs
Creatio

Compare

Company size

Platform

Price information

Product features

Why do companies choose you?

Reviews

webCRM

Creatio

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Company size

Number of employees

Microenterprises (1-10)

Small business (11-100)

Medium-sized enterprises (101-500)

Large companies (500+)

Microenterprises (1-10)

Small business (11-100)

Medium-sized enterprises (101-500)

Large companies (500+)

Platform

Cloud service

On-premises

Mobile app

Cloud service

On-premises

Mobile app

Price information

Free trial

Price model module

Subscription price model

Price model license

Free trial

Price model module

Subscription price model

Price model license

Product features in CRM Software

API integration

Calendar integration & reminder

Call directly from CRM

Call lists

Contact/ prospect handling

Create documents & agreements

Dashboard - Sales overview

E-mail campaigns

e-signature

Education

Integrated sales processes

Lead generation via the web

Lead Score

Pipe management

Quote configurator/CPQ

Reminder

Retailers

Sales forecasts & data

Send newsletter from CRM

Social media integration

Track leads

API integration

Calendar integration & reminder

Call directly from CRM

Call lists

Contact/ prospect handling

Create documents & agreements

Dashboard - Sales overview

E-mail campaigns

e-signature

Education

Integrated sales processes

Lead generation via the web

Lead Score

Pipe management

Quote configurator/CPQ

Reminder

Retailers

Sales forecasts & data

Send newsletter from CRM

Social media integration

Track leads

Why do companies choose you?

Why choose your software?

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Why choose your software?

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Why choose you as a supplier?

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Why choose you as a supplier?

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How do you position yourself in the market?

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How do you position yourself in the market?

In Sweden, Creatio is typically positioned as a no-code CRM and workflow automation platform with strong AI capabilities, designed for organizations that need flexibility and process customization. It stands out in the market by combining CRM functionality with a no-code platform that allows both IT teams and business users to build applications and automate workflows without extensive coding.

Many companies evaluate Creatio as an alternative to platforms such as Salesforce or Microsoft Dynamics 365 when they are looking for a system that can be adapted to complex processes and industry-specific workflows. Its AI features and AI agents are also becoming an important differentiator, helping organizations automate tasks, analyze data, and support decision-making.

What needs and challenges do you solve for the customer?

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What needs and challenges do you solve for the customer?

Creatio helps organizations solve challenges related to fragmented systems, manual processes, and inflexible CRM solutions. It enables companies to centralize customer data, automate workflows, and manage sales, marketing, and service operations on one platform.

With its no-code tools, both IT teams and business users can quickly customize processes and build applications without heavy development. Creatio also uses AI and AI agents to analyze data, recommend next steps, and automate routine tasks, helping teams work more efficiently and focus on higher-value activities.

Reviews

Based on 17 reviews

Based on 8 reviews

Ease of use

Cooperation with the supplier

Support and service

Range of functions

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

Ease of use

Cooperation with the supplier

Support and service

Range of functions

Customisation and flexibility

Integration

Value for money

How satisfied are you overall?

Reviews

Pros

We work internationally and use webCRM across borders, which works really well. The system supports our need to have a unified platform where we can follow up on customers and candidates across markets. In addition, we have integrated it with our recruitment system, TalentTech, which makes our workflows even more streamlined. We also use webCRM to send out invitations to network meetings, which works easily and efficiently.

The best thing about webCRM is how intuitive and user-friendly it is - both for sales and finance. The platform is extremely flexible and allows us to customise workflows, dashboards and reporting to match our specific needs. This makes it easy to keep track of customer activities, sales pipeline and follow-ups. The Outlook integration and automatic reminders have really streamlined our processes and strengthened our collaboration across teams. In addition, the support is top notch - fast, competent and always helpful.

I particularly liked the intuitive low-code development, the high level of flexibility in process design, and the ability to combine CRM and workflow automation on a single central platform.

The flexibility of the tool

Reviews

Cons

The biggest drawback is that the system cannot generate statistics and reports across countries with automatic conversion to the same currency. This makes it difficult to compare performance across markets. In addition, we find that the built-in e-sign solution doesn't quite match our needs - so we are now integrating with Addo Sign, which gives us more options.

There are some features that take some getting used to, especially if you haven't worked with CRM systems before. But fortunately, webCRM compensates for this through good guides and easy access to support. Over time, this becomes an advantage because you can configure most things yourself without the need for external consultants.

As the software offers a wide range of functions, it may take some time to get to grips with it. Furthermore, complex customisations may occasionally require technical expertise.

Creatio is not yet as well known as its competitors in the DACH region

webCRM