Paloma
vs
SuperOffice CRM
Company size
Number of employees
Microenterprises (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microenterprises (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Platform
Cloud service
On-premises
Mobile app
Cloud service
On-premises
Mobile app
Price information
Free trial
Module pricing
Subscription pricing
Licence pricing
Free trial
Module pricing
Subscription pricing
Licence pricing
Product features in Marketing Software
Abandoned basket
Analysis & reports
Analysis of active customers & prospects
Automated advertising
Automated flows
Avoiding spam filters
Create campaigns
Create forms
Dashboard
Design templates
Email marketing
Event scheduling
Landing page
Lead management
Lead scoring
Market reports
Mobile app for analytics
Mobile marketing
Mobile marketing/SMS
Personalised communication
Physical advertising
Platform-optimised design
Segmented flows
Smart recommendations
Smart recommendations/AI
Social media
Social media integration
Split testing (A/B)
Webhook
Website builder
Website monitoring
Abandoned basket
Analysis & reports
Analysis of active customers & prospects
Automated advertising
Automated flows
Avoiding spam filters
Create campaigns
Create forms
Dashboard
Design templates
Email marketing
Event scheduling
Landing page
Lead management
Lead scoring
Market reports
Mobile app for analytics
Mobile marketing
Mobile marketing/SMS
Personalised communication
Physical advertising
Platform-optimised design
Segmented flows
Smart recommendations
Smart recommendations/AI
Social media
Social media integration
Split testing (A/B)
Webhook
Website builder
Website monitoring
Product features in Marketing Automation Software
Abandoned basket
Create forms
Event scheduling
Lead generation
Lead scoring
Personalised communication
Segmented flows
Split testing (A/B)
Webhook
Abandoned basket
Create forms
Event scheduling
Lead generation
Lead scoring
Personalised communication
Segmented flows
Split testing (A/B)
Webhook
Product features in Email Marketing Software
A/B test
Customisable design
Drag and drop
Link to online store
Marketing automation
Media library
Mobile-friendly
Personalised mailings
Reports and analysis
Segmentation
Templates
Transactional email
Welcome email to new customers
A/B test
Customisable design
Drag and drop
Link to online store
Marketing automation
Media library
Mobile-friendly
Personalised mailings
Reports and analysis
Segmentation
Templates
Transactional email
Welcome email to new customers
Reviews
Based on 8 reviews
Based on 40 reviews
Ease of use
4.4Highest
Collaboration with the supplier
5.0Highest
Support and service
4.9Highest
Range of features
4.3
Customisation and flexibility
4.3
Value for money
4.4
How satisfied are you overall?
4.3
Integration
5.0
Ease of use
4.3
Collaboration with the supplier
4.7
Support and service
4.4
Range of features
4.3
Customisation and flexibility
4.3
Value for money
4.4
How satisfied are you overall?
4.5Highest
Integration
4.2
Reviews
Pros
Sending emails via Paloma works well. You get quick replies when you contact support.
Good support, good value, hassle-free service.
Dashboards and the new AI features - helping me directly in the system. The new UI makes it easy to work with.
I'm quite happy with the marketing module and the ability to have beautiful mailings and sign-up forms that can be sent out segmented by committee and project. The sign-up forms and subsequent automation in relation to mailings is quite structured. The system also does a great job with surveys, presenting the results immediately in beautiful charts. The dashboard and search options provide good opportunities to segment and analyse target groups/segments. The integration with Outlook is good. The templates and lists are well-functioning and easy to manage, so all emails and documents that are used regularly are ready for all users.
Reviews
Cons
The fact that the events aren’t mobile-friendly. A great many people check their emails on their phones, and when we send out event invitations by email, there’s a risk that people won’t be able to register easily.
Handling images in the newsletter builder is a bit fiddly and restrictive.
A lot has happened in the system in the last year - so many of the challenges we faced are gone.
This is not a disadvantage, but as with all other systems, you have to think carefully about how you use the system as an organisation if you want to make the most of the functionality, but it requires some geekiness. I hope that development continues on the standard solution and not just new modules.
