Paloma
vs
Zoho One

The fact that the events aren’t mobile-friendly. A great many people check their emails on their phones, and when we send out event invitations by email, there’s a risk that people won’t be able to register easily.

Handling images in the newsletter builder is a bit fiddly and restrictive.

The areas with which we are least satisfied relate primarily to the Zoho platform itself, rather than CRM Nordic. There are still a number of places where text and functions have not been translated into Danish, which results in a less seamless user experience – particularly when the system is also used directly by our Danish customers. We also find Zoho Bookings to be relatively limited. Here, we would like to see greater flexibility and the ability to create a more intuitive and user-friendly booking flow. Generally speaking, there are a few areas in Zoho where relatively simple requests require more customisation and development than one might initially expect.

An advanced, bespoke solution requires ongoing maintenance and further development as processes, products and internal requirements change. This means that new requirements sometimes need to be analysed and tested before they can be implemented. At the same time, flexibility is one of the solution’s greatest strengths, and Nordic CRM helps us to prioritise and implement the changes in a structured manner.