Paloma
vs
Optimizely
Paloma
Optimizely
Company size
Number of employees
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Platform
Cloud service
Mobile app
Cloud service
Mobile app
Price information
Free trial
Module pricing
Subscription pricing
Licence pricing
Free trial
Module pricing
Subscription pricing
Licence pricing
Product features in Marketing Automation Software
Abandoned basket
Create forms
Event scheduling
Lead generation
Lead scoring
Personalised communication
Segmented flows
Split testing (A/B)
Webhook
Abandoned basket
Create forms
Event scheduling
Lead generation
Lead scoring
Personalised communication
Segmented flows
Split testing (A/B)
Webhook
Reviews
Based on 8 reviews
Based on 1 reviews
Ease of use
4.4
Collaboration with the supplier
5.0
Support and service
4.9
Range of features
4.3
Customisation and flexibility
4.3
Value for money
4.4
How satisfied are you overall?
4.3
Integration
5.0
Ease of use
5.0
Collaboration with the supplier
5.0
Support and service
4.0
Range of features
4.0
Customisation and flexibility
5.0
Value for money
4.0
How satisfied are you overall?
5.0
Integration
5.0
Reviews
Pros
Sending emails via Paloma works well. You get quick replies when you contact support.
Good support, good value, hassle-free service.
Optimizely is a platform that combines e-commerce with content management systems (CMS) in a unique way compared to many other products.
Optimizely's platform does not lock you into functionality, although the framework allows you to quickly come up with a quality web solution.
Reviews
Cons
The fact that the events aren’t mobile-friendly. A great many people check their emails on their phones, and when we send out event invitations by email, there’s a risk that people won’t be able to register easily.
Handling images in the newsletter builder is a bit fiddly and restrictive.
Difficult to get an overview of all the functions available in the tool. There is also potential for improvement to manage several e-commerce streams separately in e.g. the analysis tools etc.
More e-commerce reports should be included out-of-the-box in the e-commerce platform.
