Hubspot
vs
Zoho One

I find that the reporting options are sometimes a bit limited, particularly when we want to carry out more advanced analyses or customisations. The system can also become quite expensive once we start using more modules and features

It can be quite difficult to get to grips with the more advanced features. It takes time to set up complex automations and customised reports, and sometimes we need help from someone with more technical experience. Sunrise has been a great help in this regard.

The areas with which we are least satisfied relate primarily to the Zoho platform itself, rather than CRM Nordic. There are still a number of places where text and functions have not been translated into Danish, which results in a less seamless user experience – particularly when the system is also used directly by our Danish customers. We also find Zoho Bookings to be relatively limited. Here, we would like to see greater flexibility and the ability to create a more intuitive and user-friendly booking flow. Generally speaking, there are a few areas in Zoho where relatively simple requests require more customisation and development than one might initially expect.

An advanced, bespoke solution requires ongoing maintenance and further development as processes, products and internal requirements change. This means that new requirements sometimes need to be analysed and tested before they can be implemented. At the same time, flexibility is one of the solution’s greatest strengths, and Nordic CRM helps us to prioritise and implement the changes in a structured manner.