Agillic
vs
Magnity
Overview
What type of system is Agillic?
Agillic is a marketing automation platform designed for medium-sized to enterprise-level B2C organisations in the Nordic with large volumes of customer data, frequent communication, and who are ambitious about personalised omnichannel customer experiences but typically have relatively small marketing and CRM teams. Agillic operates in a category with players including Bloomreach, Braze, Klaviyo, and Salesforce.
What type of system is Magnity?
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Who uses Agillic?
Agillic is typically used by Nordic B2C organisation with lean marketing and/or CRM teams, who needs to deliver personalised communication at scale. Common industries include charities/NGO, energy, finance, media and publishing, retail, and more broadly membership and/or subscription-based businesses. The typical Agillic customer is not defined by traditional metrics like number of employees or revenue, but more so by number of contacts in their database, the frequency of communication, use of multiple channels, and their ambition to personalised communication.
Who uses Magnity?
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Company size
Number of employees
Platform
Price information
Product features in Marketing Automation Software
Why do companies choose you?
Why choose your software?
Make personalisation perform
Enables competitive advantage through efficient personalisation: Agillic combines a flexible data and content model in a single intuitive interface, making it easy to create, manage, and scale personalised experiences across channels.
Scaling 1:1 personalisation in a point-and-click UI: Agillic combines a no-code interface with headless, channel-agnostic content, built-in language versioning, and AI-powered content generation and translation – streamlining personalisation across segments, markets, and channels.
GDPR compliance, data security, and privacy by design: Agillic operates exclusively on proprietary, EU-based infrastructure. This strategic localisation empowers Agillic’s customers to maintain full digital sovereignty while ensuring adherence to the evolving EU regulatory landscape, including GDPR, ePrivacy, DMA, the EU AI Act, NIS2, and DORA.
Unlimited support by local product specialists: Support includes unlimited phone access to local product specialists with deep industry knowledge, native-language assistance across the Nordics, and a 24/7 incident line for critical issues.
Why choose your software?
Why choose you as a supplier?
Personalisation that performs at scale. Agillic combines flexible data and content models with omnichannel orchestration, enabling relevant 1:1 communication without increasing operational complexity and costs.
Built for Nordic organisations. Agillic is designed for lean, Nordic (marketing) operations and with proven EU data security and GDPR compliance, giving organisations confidence that their customer data is handled responsibly.
A partner focused on your success. Agillic provides proactive support, a strong partner network, transparent terms, and product development driven by customer needs.
Why choose you as a supplier?
How do you position yourself in the market?
A Nordic platform built around efficiency, personalisation, and trust. Agillic offers a GDPR-focused, agile alternative to global platforms, with a model designed for Nordic-sized teams that need to achieve sophisticated personalisation without excessive technology or operational overhead.
How do you position yourself in the market?
What needs and challenges do you solve for the customer?
Limited resources and high operational effort: Teams struggle to scale personalised communication without adding people, complexity, or manual work.
Complex data and content: Organisations have valuable customer data but struggle to turn it into relevant, personalised communication efficiently across channels.
Slow time-to-value: Existing MarTech can be complex and cumbersome, making it difficult to get campaigns and personalisation live quickly.
Pressure to improve customer value: Organisations need to increase revenue, retention, engagement, and customer lifetime value through more relevant communication.
Privacy and compliance requirements: Nordic organisations need to personalise and activate customer data while maintaining strong GDPR and data governance safeguards.
What needs and challenges do you solve for the customer?
Reviews
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