Viskan

What do you like most?

What we like most about Viskan is the combination of a flexible platform and the opportunity to work more actively with our e-commerce. The new CMS has given us greater freedom to manage content and changes on our own, while the PIM and the campaign module give us good conditions to develop the offer to our customers. We also appreciate how smooth the flow feels for the customer. Since the launch, we have seen that the improved experience and performance has contributed positively to our conversion rate.

What do you like least?

We have only been live for about a month, so it is still early to give a full picture of any limitations. A natural challenge with a more advanced platform is that it takes some time to fully familiarise yourself with all the possibilities and ways of working. At the same time, we have found Viskan to be responsive and helpful when questions or development points have arisen, both during the project and after the launch.

What business-critical problems do you feel Viskan solves?

For us, Viskan has solved two business-critical challenges in particular: performance and the ability to work more independently and efficiently in the CMS. As a B2C e-commerce business, a fast and smooth customer experience is crucial. With Viskan, we have a better flow for our customers, which has contributed to an increased conversion rate. At the same time, we can now work much more flexibly with content, campaigns and improvements in the store ourselves, without being as dependent on external efforts in the daily work. The platform's PIM and campaign module also give us a strong foundation for continuing to develop the business as we now plan to roll out Klippkungen.se in more Nordic markets.

What do you like most?

Viskan has been a key partner in our subscription business. Their platform handles the complexity we need - across multiple brands and markets - without us having to spend a lot of resources on technical operations. We particularly appreciate the flexibility: the subscription flows can be customised to our needs, whether for payment frequency, pauses or reactivations. Viskan understands Scandinavian e-commerce, and it shows - both in the product and in the co-operation.

What do you like least?

Like all platforms, Viskan has areas for improvement. We would have liked to see a more automated solution for setting up subscriptions and campaigns. That said, we feel that Viskan listens to feedback and is continuously working to further develop the platform.

What business-critical problems do you feel Viskan solves?

We operate with multiple brands and markets in parallel, and Viskan allows us to manage this from a single platform. It reduces complexity significantly and frees up time that we can instead spend on product and customer experience.

What do you like most?

Personalised service and the flexibility and ability to adapt solutions to our needs. You never get a no, always a solution.

What do you like least?

Nothing we can think of, so far.

What business-critical problems do you feel Viskan solves?

A business-critical problem has been to be able to quickly update our range and customise the site without needing external help. Viskan makes it easy for us to work on the content ourselves.