Optimizely
vs
Wix
Company size
Number of employees
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Platform
Cloud service
Mobile app
Cloud service
Mobile app
Price information
Free trial
Module pricing
Subscription pricing
Licence pricing
Free trial
Module pricing
Subscription pricing
Licence pricing
Product features in E-Commerce Platforms
Advanced and tiered pricing
AI-driven product recommendations
Automated marketing
Built-in CMS (publishing tools)
Customer groups/segmentation
Headless/decoupled support
Link to external marketplaces
Omnichannel/unified commerce
PIM integration (product information)
Plug-in and app marketplace
Price lists
Sales analysis and reporting
Search engine optimisation (SEO)
Advanced and tiered pricing
AI-driven product recommendations
Automated marketing
Built-in CMS (publishing tools)
Customer groups/segmentation
Headless/decoupled support
Link to external marketplaces
Omnichannel/unified commerce
PIM integration (product information)
Plug-in and app marketplace
Price lists
Sales analysis and reporting
Search engine optimisation (SEO)
Product features in CMS Platforms
A/B testing
API
Drag & drop design
File storage
Headless
Integration modules
SEO tools
Statistics & analysis
Templates
Website overview
A/B testing
API
Drag & drop design
File storage
Headless
Integration modules
SEO tools
Statistics & analysis
Templates
Website overview
Reviews
Based on 1 reviews
Based on 1 reviews
Ease of use
5.0
Support and service
4.0
Range of features
4.0
Customisation and flexibility
5.0
Value for money
4.0
How satisfied are you overall?
5.0
Ease of use
4.0
Support and service
3.0
Range of features
2.0
Customisation and flexibility
2.0
Value for money
3.0
How satisfied are you overall?
3.0
Reviews
Pros
Optimizely is a platform that combines e-commerce with content management systems (CMS) in a unique way compared to many other products.
Optimizely's platform does not lock you into functionality, although the framework allows you to quickly come up with a quality web solution.
Simple programme but very square
Reviews
Cons
Difficult to get an overview of all the functions available in the tool. There is also potential for improvement to manage several e-commerce streams separately in e.g. the analysis tools etc.
More e-commerce reports should be included out-of-the-box in the e-commerce platform.
Wix is not keeping up with the times. It used to be better and more adapted to where you were in e-commerce then.
