Wikinggruppen
vs
Optimizely
Wikinggruppen
Optimizely
Company size
Number of employees
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Platform
Cloud service
Mobile app
Cloud service
Mobile app
Price information
Free trial
Module pricing
Subscription pricing
Licence pricing
Free trial
Module pricing
Subscription pricing
Licence pricing
Product features in E-Commerce Platforms
Advanced and tiered pricing
AI-driven product recommendations
Automated marketing
Built-in CMS (publishing tools)
Customer groups/segmentation
Headless/decoupled support
Link to external marketplaces
Omnichannel/unified commerce
PIM integration (product information)
Plug-in and app marketplace
Price lists
Sales analysis and reporting
Search engine optimisation (SEO)
Advanced and tiered pricing
AI-driven product recommendations
Automated marketing
Built-in CMS (publishing tools)
Customer groups/segmentation
Headless/decoupled support
Link to external marketplaces
Omnichannel/unified commerce
PIM integration (product information)
Plug-in and app marketplace
Price lists
Sales analysis and reporting
Search engine optimisation (SEO)
Reviews
Based on 3 reviews
Based on 1 reviews
Ease of use
4.0
Collaboration with the supplier
4.7
Support and service
5.0
Range of features
3.7
Customisation and flexibility
4.3
Integration
4.3
Value for money
4.7
How satisfied are you overall?
4.7
Ease of use
5.0
Collaboration with the supplier
5.0
Support and service
4.0
Range of features
4.0
Customisation and flexibility
5.0
Integration
5.0
Value for money
4.0
How satisfied are you overall?
5.0
Reviews
Pros
What I like most is the close yet professional communication. When the going gets tough, we can always count on fast and helpful support. This gives us peace of mind and makes co-operation very smooth.
Affordable, simple and good support. Easy to rank on search engines and the possibility to build on with smart modules. Can also be integrated with other systems relatively easily.
Optimizely is a platform that combines e-commerce with content management systems (CMS) in a unique way compared to many other products.
Optimizely's platform does not lock you into functionality, although the framework allows you to quickly come up with a quality web solution.
Reviews
Cons
My least favourite part is that the response time can sometimes be a bit long, and it is sometimes difficult to reprioritise so that low-hanging fruit gets a quicker turnaround. This can mean that small but important improvements get stuck in the queue.
The interface looks a bit outdated but the functionality is good so you have to live with it.
Difficult to get an overview of all the functions available in the tool. There is also potential for improvement to manage several e-commerce streams separately in e.g. the analysis tools etc.
More e-commerce reports should be included out-of-the-box in the e-commerce platform.
