Wikinggruppen
vs
Optimizely
Wikinggruppen
Optimizely
Company size
Number of employees
Microenterprises (1-10)
Small business (11-100)
Medium-sized enterprises (101-500)
Large companies (500+)
Microenterprises (1-10)
Small business (11-100)
Medium-sized enterprises (101-500)
Large companies (500+)
Platform
Cloud service
Mobile app
Cloud service
Mobile app
Price information
Free trial
Price model module
Subscription price model
Price model license
Free trial
Price model module
Subscription price model
Price model license
Product features in E-commerce Platforms
Analysis tools
Automated marketing
CMS/ publishing tools
Customer groups/ segmentation
Customised product recommendations
Headless
Link to external marketplaces
Omni-channel functionality
PIM functionality
Plug-ins/ add-ons
Price lists
Relay prices
SEO tools
Analysis tools
Automated marketing
CMS/ publishing tools
Customer groups/ segmentation
Customised product recommendations
Headless
Link to external marketplaces
Omni-channel functionality
PIM functionality
Plug-ins/ add-ons
Price lists
Relay prices
SEO tools
Reviews
Based on 2 reviews
Based on 1 reviews
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
Reviews
Pros
What I like most is the close yet professional communication. When the going gets tough, we can always count on fast and helpful support. This gives us peace of mind and makes co-operation very smooth.
Affordable, simple and good support. Easy to rank on search engines and the possibility to build on with smart modules. Can also be integrated with other systems relatively easily.
Optimizely is a platform that combines e-commerce with content management systems (CMS) in a unique way compared to many other products.
Optimizely's platform does not lock you into functionality, although the framework allows you to quickly come up with a quality web solution.
Reviews
Cons
My least favourite part is that the response time can sometimes be a bit long, and it is sometimes difficult to reprioritise so that low-hanging fruit gets a quicker turnaround. This can mean that small but important improvements get stuck in the queue.
The interface looks a bit outdated but the functionality is good so you have to live with it.
Difficult to get an overview of all the functions available in the tool. There is also potential for improvement to manage several e-commerce streams separately in e.g. the analysis tools etc.
More e-commerce reports should be included out-of-the-box in the e-commerce platform.
