Vainu
vs
Optimizely
Company size
Number of employees
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Platform
Cloud service
Cloud service
Price information
Free trial
Module pricing
Subscription pricing
Licence pricing
Free trial
Module pricing
Subscription pricing
Licence pricing
Product features in Marketing Analytics Software
Analysis of active customers & prospects
Customer identification
Dashboard
Data segmentation
Lead scoring
Link to sales activities
Market reports
Mobile app for analytics
Smart recommendations
Tailor-made statistics
Website monitoring
Analysis of active customers & prospects
Customer identification
Dashboard
Data segmentation
Lead scoring
Link to sales activities
Market reports
Mobile app for analytics
Smart recommendations
Tailor-made statistics
Website monitoring
Reviews
Based on 7 reviews
Based on 1 reviews
Ease of use
5.0
Collaboration with the supplier
5.0
Support and service
4.9
Range of features
4.7
Customisation and flexibility
4.6
Integration
4.7
Value for money
5.0
How satisfied are you overall?
5.0
Ease of use
5.0
Collaboration with the supplier
5.0
Support and service
4.0
Range of features
4.0
Customisation and flexibility
5.0
Integration
5.0
Value for money
4.0
How satisfied are you overall?
5.0
Reviews
Pros
What I like most is that Vainu makes prospecting systematic and easy. The user-friendly interface and high quality data save time and improve the results of the work.
The tool is easy to use, intuitive, visually attractive and it is difficult to get a complete summary of a company more quickly elsewhere. The fact that there are now also contact details for key people at companies is of course a big bonus. We use Vainu to segment target groups and work dynamically with target group lists, especially in our new customer processing.
Optimizely is a platform that combines e-commerce with content management systems (CMS) in a unique way compared to many other products.
Optimizely's platform does not lock you into functionality, although the framework allows you to quickly come up with a quality web solution.
Reviews
Cons
Sometimes the coverage of data varies across industries. However, this has not prevented the benefits from being realised.
Can't think of anything.
Difficult to get an overview of all the functions available in the tool. There is also potential for improvement to manage several e-commerce streams separately in e.g. the analysis tools etc.
More e-commerce reports should be included out-of-the-box in the e-commerce platform.
