Gung
vs
Optimizely
Company size
Number of employees
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Platform
Cloud service
On-premises
Mobile app
Cloud service
On-premises
Mobile app
Price information
Free trial
Module pricing
Subscription pricing
Licence pricing
Free trial
Module pricing
Subscription pricing
Licence pricing
Product features in E-Commerce Platforms
Advanced and tiered pricing
AI-driven product recommendations
Automated marketing
Built-in CMS (publishing tools)
Customer groups/segmentation
Headless/decoupled support
Link to external marketplaces
Omnichannel/unified commerce
PIM integration (product information)
Plug-in and app marketplace
Price lists
Sales analysis and reporting
Search engine optimisation (SEO)
Advanced and tiered pricing
AI-driven product recommendations
Automated marketing
Built-in CMS (publishing tools)
Customer groups/segmentation
Headless/decoupled support
Link to external marketplaces
Omnichannel/unified commerce
PIM integration (product information)
Plug-in and app marketplace
Price lists
Sales analysis and reporting
Search engine optimisation (SEO)
Reviews
Based on 4 reviews
Based on 1 reviews
Ease of use
4.8
Collaboration with the supplier
5.0
Support and service
4.8
Range of features
4.5
Customisation and flexibility
5.0
Integration
5.0
Value for money
4.5
How satisfied are you overall?
5.0
Ease of use
5.0
Collaboration with the supplier
5.0
Support and service
4.0
Range of features
4.0
Customisation and flexibility
5.0
Integration
5.0
Value for money
4.0
How satisfied are you overall?
5.0
Reviews
Pros
The proximity to developers who can help. Then our order flow via EDI and web has increased from 0 to over 40,000 orders. We could never have done that without Gung.
Great opportunities to expand our item register with PIM and be able to add images, certificates and new fields that we can easily enrich and send to our customers.
Optimizely is a platform that combines e-commerce with content management systems (CMS) in a unique way compared to many other products.
Optimizely's platform does not lock you into functionality, although the framework allows you to quickly come up with a quality web solution.
Reviews
Cons
Gung always says yes to everything, which means we are constantly coming up with new things 😄
What I like least about Gung is that the platform has limited built-in CMS functionality. To create a public website with more comprehensive content management, we need to integrate Gung with an external CMS system or develop a separate publishing solution.
Difficult to get an overview of all the functions available in the tool. There is also potential for improvement to manage several e-commerce streams separately in e.g. the analysis tools etc.
More e-commerce reports should be included out-of-the-box in the e-commerce platform.
