Litium
vs
Gung
Company size
Number of employees
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Platform
Cloud service
On-premises
Mobile app
Cloud service
On-premises
Mobile app
Price information
Free trial
Module pricing
Subscription pricing
Licence pricing
Free trial
Module pricing
Subscription pricing
Licence pricing
Product features in E-Commerce Platforms
Advanced and tiered pricing
AI-driven product recommendations
Automated marketing
Built-in CMS (publishing tools)
Customer groups/segmentation
Headless/decoupled support
Link to external marketplaces
Omnichannel/unified commerce
PIM integration (product information)
Plug-in and app marketplace
Price lists
Sales analysis and reporting
Search engine optimisation (SEO)
Advanced and tiered pricing
AI-driven product recommendations
Automated marketing
Built-in CMS (publishing tools)
Customer groups/segmentation
Headless/decoupled support
Link to external marketplaces
Omnichannel/unified commerce
PIM integration (product information)
Plug-in and app marketplace
Price lists
Sales analysis and reporting
Search engine optimisation (SEO)
Reviews
Based on 9 reviews
Based on 4 reviews
Ease of use
4.1
Collaboration with the supplier
4.1
Support and service
4.3
Range of features
4.2
Customisation and flexibility
3.9
Integration
4.1
Value for money
4.1
How satisfied are you overall?
4.1
Ease of use
4.8
Collaboration with the supplier
5.0
Support and service
4.8
Range of features
4.5
Customisation and flexibility
5.0
Integration
5.0
Value for money
4.5
How satisfied are you overall?
5.0
Reviews
Pros
That everything is gathered in one platform, making it easy to manage e-commerce, orders, and customer interactions efficiently. The system is relatively user-friendly and offers strong integration possibilities with other systems.
A very simple PIM that gives you a lot of opportunities and freedom to change and improve your e-commerce by yourself.
The proximity to developers who can help. Then our order flow via EDI and web has increased from 0 to over 40,000 orders. We could never have done that without Gung.
Great opportunities to expand our item register with PIM and be able to add images, certificates and new fields that we can easily enrich and send to our customers.
Reviews
Cons
Some parts, especially the CMS, can feel a bit complex at times. It would also be beneficial with more flexible export options for customer data (e.g., to Excel).
Currently that it quite bit slow, that you have to refresh the page quite often, for example when you want to export to excel and that the fast search for products is article number instead of name.
Gung always says yes to everything, which means we are constantly coming up with new things 😄
What I like least about Gung is that the platform has limited built-in CMS functionality. To create a public website with more comprehensive content management, we need to integrate Gung with an external CMS system or develop a separate publishing solution.

