Optimizely
vs
HubSpot CRM
Company size
Number of employees
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Microbusinesses (1-10)
Small businesses (11-100)
Medium-sized businesses (101-500)
Large companies (500+)
Platform
Cloud service
Mobile app
Cloud service
Mobile app
Price information
Free trial
Module pricing
Subscription pricing
Licence pricing
Free trial
Module pricing
Subscription pricing
Licence pricing
Product features in Marketing Automation Software
Abandoned basket
Create forms
Event scheduling
Lead generation
Lead scoring
Personalised communication
Segmented flows
Split testing (A/B)
Webhook
Abandoned basket
Create forms
Event scheduling
Lead generation
Lead scoring
Personalised communication
Segmented flows
Split testing (A/B)
Webhook
Product features in Marketing Analytics Software
Analysis of active customers & prospects
Customer identification
Dashboard
Data segmentation
Lead scoring
Link to sales activities
Market reports
Mobile app for analytics
Smart recommendations
Tailor-made statistics
Website monitoring
Analysis of active customers & prospects
Customer identification
Dashboard
Data segmentation
Lead scoring
Link to sales activities
Market reports
Mobile app for analytics
Smart recommendations
Tailor-made statistics
Website monitoring
Reviews
Based on 1 reviews
Based on 12 reviews
Ease of use
5.0
Collaboration with the supplier
5.0
Support and service
4.0
Range of features
4.0
Customisation and flexibility
5.0
Integration
5.0
Value for money
4.0
How satisfied are you overall?
5.0
Ease of use
4.8
Collaboration with the supplier
4.8
Support and service
4.4
Range of features
4.6
Customisation and flexibility
4.0
Integration
4.3
Value for money
4.5
How satisfied are you overall?
4.8
Reviews
Pros
Optimizely is a platform that combines e-commerce with content management systems (CMS) in a unique way compared to many other products.
Optimizely's platform does not lock you into functionality, although the framework allows you to quickly come up with a quality web solution.
A single platform for all parts of the customer journey. We have everything from website, forms, calendar booking to customer support after winning a deal.
User-friendly and simple
Reviews
Cons
Difficult to get an overview of all the functions available in the tool. There is also potential for improvement to manage several e-commerce streams separately in e.g. the analysis tools etc.
More e-commerce reports should be included out-of-the-box in the e-commerce platform.
Sometimes it can be perceived as a bit slow. Requires bandwidth
Difficult to know which hubs we need.
