HubSpot CRM
vs
Optimizely
Company size
Number of employees
Microenterprises (1-10)
Small business (11-100)
Medium-sized enterprises (101-500)
Large companies (500+)
Microenterprises (1-10)
Small business (11-100)
Medium-sized enterprises (101-500)
Large companies (500+)
Platform
Cloud service
Mobile app
Cloud service
Mobile app
Price information
Free trial
Price model module
Subscription price model
Price model license
Free trial
Price model module
Subscription price model
Price model license
Product features in Marketing Automation
Cart left
Create form
Lead generation
Lead Score
Personalised communication
Scheduling events
Segment flows
Split testing / a-b
Webhook
Cart left
Create form
Lead generation
Lead Score
Personalised communication
Scheduling events
Segment flows
Split testing / a-b
Webhook
Product features in Marketing Analysis Tools
Analysis of active customers & prospects
Dashboard
Identification of customer
Lead Score
Link to sales activities
Market reports
Mobile app for analysis data
Segmentation of data
Smart recommendations
Tailor-made statistics
Website Monitoring
Analysis of active customers & prospects
Dashboard
Identification of customer
Lead Score
Link to sales activities
Market reports
Mobile app for analysis data
Segmentation of data
Smart recommendations
Tailor-made statistics
Website Monitoring
Reviews
Based on 12 reviews
Based on 1 reviews
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
Reviews
Pros
A single platform for all parts of the customer journey. We have everything from website, forms, calendar booking to customer support after winning a deal.
User-friendly and simple
Optimizely is a platform that combines e-commerce with content management systems (CMS) in a unique way compared to many other products.
Optimizely's platform does not lock you into functionality, although the framework allows you to quickly come up with a quality web solution.
Reviews
Cons
Sometimes it can be perceived as a bit slow. Requires bandwidth
Difficult to know which hubs we need.
Difficult to get an overview of all the functions available in the tool. There is also potential for improvement to manage several e-commerce streams separately in e.g. the analysis tools etc.
More e-commerce reports should be included out-of-the-box in the e-commerce platform.
