How do I get started with email marketing?
Investing in email marketing is a highly effective way to maintain and strengthen your relationship with your customers. To ensure that your automated newsletters are read by the recipients, you should spend some time truly marketing and sending emails with content that the reader finds valuable. But how do you actually get started with email marketing, and what should you consider?
The first thing you need to consider is that your customers must agree to receive this type of communication. They must have opted in and given their consent according to GDPR regulations. You can obtain consent by, for example, sending an email from the customer club stating that by being a member of the club, the customer will receive offers and newsletters via email. You probably recognize this from online purchases, where you often have to check (or rather, it is often pre-checked) that you want to receive emails from the company. Once you have obtained your consent, you can start your email marketing. The easiest way to send out and measure the effectiveness of various email campaigns is to use a tool to keep track of the sends, create lists, and filter. BusinessWith helps you compare and choose the best email tools and email marketing platforms on the market. Start comparing tools and read reviews about different providers right now - directly with us!
Quick Guide
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Quick Guide
Which email tool should I choose?
Email marketing is a very popular approach to creating and nurturing relationships with customers. While sending out information that the customer can benefit from, you also promote your business and strengthen your brand. Sending automated newsletters and experimenting with content is not only fun - its effectiveness can easily be measured by, for example, the number of opened emails, and you can filter and sort sends by customer type. By promoting yourselves and your products via email, you can also gather valuable information about your customers - that is, finding out what content triggers them, making it easier to tailor new campaigns and sends.
But do you really have to sit with lists written down in a Word document? Oh no! Today, there are several really smart email tools on the market that can help you along the way. Choose an email tool or an email marketing platform that suits your needs and your business. If you are a smaller company, there are free tools (often up to a certain level or number of email sends), which can be nice to start with to test a bit. If you want access to even more smart features or to customize so that the sends align more closely with your graphic profile, there are other tools available. Start reading up, comparing, and then choose your tool here in BusinessWith's comparison service. Good luck with your email marketing!
