Best Customer Surveys 2025 | Compare 29 Systems

Why should I have a customer survey tool?

With the help of customer surveys, you as a company or organization can improve your services and products, which in turn makes it easier to retain existing customers. It’s about measuring customer experience (CX). By investing in a customer survey tool, everything becomes more structured, and the responses you receive become easier to analyze. The idea is that with the help of the surveys, you should be able to see what you can do better and where there may have been complete shortcomings. Customer surveys are also a benchmark for expectations – find out what your customers expect from you. However, different tools suit different companies. At BusinessWith, we list the tools available in the market today, so you can more easily find the best tool for your customer surveys.

Which survey tool should I choose?

Customer surveys aim to measure customer satisfaction (using NPS, Net Promoter Score) or customer experience (CX) to take action to improve your products and services. Today, there are several different tools for customer surveys. Most are cloud-based or web-based, as the idea is that usability should be high. How will you get your customers to actually respond to the survey? By providing them with a tool that is easy and convenient to use. But usability doesn’t stop there.

Feel free to compare the different survey tools to ensure that you also find the tool easy to use. What should the tool do for you? What do you want to measure? Welcome to compare the various customer survey tools directly with us at BusinessWith.

Measuring Customer Satisfaction with a Survey Tool

Quick Guide

Related categories to Customer Surveys

CRM System Auto Dialers CPQ System CRM For Field Sales Customer Success System Customer Surveys Email Marketing Lead Generation Tools Marketing Analysis Tools Marketing Automation Marketing Tools Omnichannel Prospecting Tools Quote And Invoice Software Recurring Revenue Management Software Rich Communication Services Sales Support Subscription Management Software

List of 29 different Customer Surveys

Quick Guide

Measuring Customer Satisfaction with a Survey Tool

Customer satisfaction or customer loyalty is often measured through a quality metric, such as NPS (Net Promoter Score). Daring to measure customer satisfaction can provide you with many indications and hints on how you can improve your products or services. After all, how much do dissatisfied customers cost? And have you thought about what a dissatisfied customer might say about you, which could reduce the chances of attracting new potential customers? A satisfied customer, on the other hand, is an important ambassador for your company.

Before you start measuring customer satisfaction with a survey tool, you should establish a purpose and plan for what you will do with the responses or feedback you receive from your customers. How or when in the customer experience should you send out a customer survey? What will you do with the feedback you receive? Without a clear plan for what to do with the responses, it will be difficult to improve. How will you analyze the results, and how will the improvement or change process take place?

Take some time to compare customer survey tools before you choose a system or tool. BusinessWith will assist you along the way – we list the most popular customer survey tools available today. Welcome to start comparing now to choose the best customer survey tool for your business.

Description of product features

API

Reach out to customers using multiple channels for your customer survey and increase the chances of a high response rate. For example, use QR codes, email, text messages and more.

Automatic reminders

Send automatic reminders to customers to remind them to take the survey and increase the chance of multiple responses.

Flexible design

Design forms with shapes, colours and logos that increase engagement with responding customers and give a professional impression.

Multilingual surveys

Choose the language in which the customer survey will be conducted and allow customers with different mother tongues to choose, which can increase the response rate and result in better answers.

Multiple distribution channels

Reach out to customers using multiple channels for your customer survey and increase the chances of a high response rate. For example, use QR codes, email, text messages and more.

Net promoter score

A ratio developed for customer surveys that measures the likelihood that the services and products would be recommended to someone else. A good way to measure customer satisfaction.

Ready-made templates

With ready-to-use templates designed to generate fruitful responses for the survey, time from manual work can be saved while collecting interesting answers.

Reports and analyses

Create reports based on key data and information that has been thoroughly analysed and can be valuable to the organisation.