Software categories

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SuperOffice CRM
vs
Liana

Company size

Number of employees

Microenterprises (1-10)
Small business (11-100)
Medium-sized enterprises (101-500)
Large companies (500+)
Microenterprises (1-10)
Small business (11-100)
Medium-sized enterprises (101-500)
Large companies (500+)

Platform

Cloud service
On-premises
Mobile app
Cloud service
On-premises
Mobile app

Price information

Free trial
Price model module
Subscription price model
Price model license
Free trial
Price model module
Subscription price model
Price model license

Product features in Marketing Automation

Cart left
Create form
Lead generation
Lead Score
Personalised communication
Scheduling events
Segment flows
Split testing / a-b
Webhook
Cart left
Create form
Lead generation
Lead Score
Personalised communication
Scheduling events
Segment flows
Split testing / a-b
Webhook

Product features in Email Marketing

A/B test
Customizable design
Drag & drop function
Link to online store
marketing automation
Mediabank
Mobile-friendly
Personalised mailings
Reports & Analysis
Segmentation function
Templates
Transactional mail
Welcome email to new customers
A/B test
Customizable design
Drag & drop function
Link to online store
marketing automation
Mediabank
Mobile-friendly
Personalised mailings
Reports & Analysis
Segmentation function
Templates
Transactional mail
Welcome email to new customers

Product features in Lead Generation Tools

360 degree customer knowledge
Analyses and reports
Chat solution
Exploration tools
Identify web visitors (IP-tracking)
Lead Management
Lead Score
Outbound marketing
Triggers
360 degree customer knowledge
Analyses and reports
Chat solution
Exploration tools
Identify web visitors (IP-tracking)
Lead Management
Lead Score
Outbound marketing
Triggers

Reviews

Pros

Dashboards and the new AI features - helping me directly in the system. The new UI makes it easy to work with.
I'm quite happy with the marketing module and the ability to have beautiful mailings and sign-up forms that can be sent out segmented by committee and project. The sign-up forms and subsequent automation in relation to mailings is quite structured. The system also does a great job with surveys, presenting the results immediately in beautiful charts. The dashboard and search options provide good opportunities to segment and analyse target groups/segments. The integration with Outlook is good. The templates and lists are well-functioning and easy to manage, so all emails and documents that are used regularly are ready for all users.

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Reviews

Cons

A lot has happened in the system in the last year - so many of the challenges we faced are gone.
This is not a disadvantage, but as with all other systems, you have to think carefully about how you use the system as an organisation if you want to make the most of the functionality, but it requires some geekiness. I hope that development continues on the standard solution and not just new modules.

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