Optimizely
vs
Litium
Company size
Number of employees
Microenterprises (1-10)
Small business (11-100)
Medium-sized enterprises (101-500)
Large companies (500+)
Microenterprises (1-10)
Small business (11-100)
Medium-sized enterprises (101-500)
Large companies (500+)
Platform
Cloud service
Cloud service
Price information
Free trial
Price model module
Subscription price model
Price model license
Free trial
Price model module
Subscription price model
Price model license
Product features in E-Commerce Platforms
Analysis tools
Automated marketing
CMS/ publishing tools
Customer groups/ segmentation
Customised product recommendations
Headless
Link to external marketplaces
Omni-channel functionality
PIM functionality
Plug-ins/ add-ons
Price lists
Relay prices
SEO tools
Analysis tools
Automated marketing
CMS/ publishing tools
Customer groups/ segmentation
Customised product recommendations
Headless
Link to external marketplaces
Omni-channel functionality
PIM functionality
Plug-ins/ add-ons
Price lists
Relay prices
SEO tools
Reviews
Based on 1 reviews
Based on 4 reviews
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
Ease of use
Cooperation with the supplier
Support and service
Range of functions
Customisation and flexibility
Integration
Value for money
How satisfied are you overall?
Reviews
Pros
Optimizely is a platform that combines e-commerce with content management systems (CMS) in a unique way compared to many other products.
Optimizely's platform does not lock you into functionality, although the framework allows you to quickly come up with a quality web solution.
Everything in one place
Relatively user-friendly, good partner network with many implementations in Sweden.
Reviews
Cons
Difficult to get an overview of all the functions available in the tool. There is also potential for improvement to manage several e-commerce streams separately in e.g. the analysis tools etc.
More e-commerce reports should be included out-of-the-box in the e-commerce platform.
Can't think of anything at the moment
That it is not possible to export customer information from the platform in excel. Should be able to be handled in the same way as product information to maintain the customer register.
